2010年3月1日星期一

Ebay Search Profits Toolkit - Auction ebooks and Your Auctions Upper Hand A Research Report for Boosting Your Online Auction Ebay Bottom Line

Ebay Search Profits Toolkit - Auction ebooks and Your Auctions Upper Hand A Research Report for Boosting Your Online Auction Ebay Bottom Line

How Do You Want To Make Money Today?

WARNING!: Do Not Read This Unless You Are Dead Set In Proactively Increasing Your Online Auction Profits!

You Are Two-Minutes Away From Discovering Masterfully Hidden Methods You Can Use To Attract Eager Customers Ready To Bid Up Your Auctions And Give You Their Money
(
and you'll see concrete screenshots of proof below as well as superb testimonials from both customers and the heavy hitters in the auction industry!)

Auction Search Profitsauction ebay linksProfits From The Hidden Internet

Subject: Shrewdly multiplying your auction income
Click here to see just why it's guaranteed

Dear Auction Entrepreneur,

7 years ago, I developed upon a virtually foolproof method of achieving massive amounts of targeted customer traffic to my various products and services. And as time changed and the Internet evolved, I've updated it to ensure it always works. Today, the results it produces is incredibly gratifying (you'll witness them below).

Imagine tripling or even more the number of excited customers bidding on your auction listings...for free. No expensive pay-per-click expenses, no hefty advertising costs...free!

Think how much higher the final bid would be if your auction offerings were to show up in the top results of search engine queries... directly lighting the path to all of your available auctions...free!

Now, imagine you had complete access to the proven techniques of an Internet veteran who has without fail for over 7 years effortlessly done the above and driven an abundance of targeted paying customers to her client sites...year after year.

What if you could reproduce those techniques in under 10 minutes and dramatically compel potential customers interested in your products to check out your offerings before your competitors! Not only that, but now think on how much more you could sell if your customers proactively knew how to find you and give your auctions their undivided attention and consideration....

No hype. All verified. No BS. These are the facts, plain and simple and you'll see the stark visual proof of them further below.

You are about to discover:

    auction profitsHow to drive up the final bid paid by magnetizing your online auctions so potential customers will flock to your offer in droves

    auction resourcesHow to dynamically increase your sell-thru rate using dramatically effective strategies that require less than 10 minutes to get running

    AUCTION PROFTSHow to virtually guarantee anyone looking for your offerings will zero in on your pages first

    online auctionsHow to powerfully boost your auction earnings by implementing a simple 5 minute traffic-generating trick aimed at making your website a super-charged electro-magnetic buyer attractant

My name is Barbara Ling. And I've been showing entrepreneurs like you how to zero in directly to the most profitable methods of boosting online income for over 7 years.

For years now, I've been quietly behind-the-scenes boosting my own and my client's bottom line by generating unheard-of targeted traffic for them... attracting unlimited potential customers who proactively spend their money on what my clients had to offer.

Like you, I've been bombarded by search engine masters who claim to hold the keys for increased profits and targeted traffic...keys that cost hundreds of dollars if not more. Pay-per-click, Ad-words, Impressions... all of which were said to be required for laser-focused visibility online.

I'm here to say that's hogwash. Ridiculous. Flat-out wrong. But don't take my word for it - check out some of the testimonials below.

An unasked-for personal testimonial - eBay Search Profit techniques proved impervious to the Google shakeup!

"Barbara, I am so excited! Your books, Uncovered Profits From the Hidden Internet and Ebay Search Profits continue to deliver even after Google's shake up. Actually, because the two pages became #1 and #2 on Google I added more pages to my site using affiliate links to other related products.This is a listing out of 419,000 listings!

Now 7 out of 11 pages of this one site are #1 or #2 in their category. Wow! Those are extraordinary odds. Now I am going to tweak the other 3 pages, resubmit them, and know that they too will get on that all important first page of Google.

Also, I turned my affiliate train table plans into separate site and they are #4 and 5. That means that on the first page of Google I am #1, 2, 4, 5. Bottom line, my income increased 6 X's what I made last year in December just on the train table plans. That is extraordinary. And the order continue to flow. Thanks, so much for your genius"

-- Madeline Binder
www.toy-train-table-plans-store.com

==============

"I gave up on search engines long ago - too complex, too time consuming or so I believed. But, Barbara's new package, Ebay Search Profits, has opened my eyes to all kinds of exciting new possibilities because Barbara really understands search engines. She proves it again and again by showing her top rated google pages for such products as Star Wars memorabilia, glass chess sets and "Betty Boop" items. Most impressive to me was when she put together an affiliate link for my Auction Genius Course and positioned in on the front page of important google keywords in only THREE DAYS! All auction sellers take note: we have much to learn from Barbara Ling."

-- Sydney Johnston, author Make Your Net Auction Sell
http://www.auction-genius-course.com

==============

Barbara -

It's simple common sense. The more quality traffic you have coming to an ad or an offer, the more sales that will be made. Barbara's ebook reveals the simple steps that anyone can take to draw more quality traffic to their eBay ads by using proven search engine techniques. Best of all, not only can they lead to more eBay sales but they can be used to bring free targeted traffic to any URL! In my humble opinion, this ebook is on the cutting edge and those who invest in it will reap great rewards. Kudos Barbara!

-- Jim Wilson, author Auction Hints II
http://www.auctionhints.com

==============

Barbara-

I thought I'd heard it all when it came to online auction promotions. I was wrong. You have uncovered some very powerful concepts and spelled them out in black and white for everyone from newbie to auction pro. Congrats on a very professional and powerful product. I review about 5 books per week pertaining to online auctions and yours is the best I've seen in months. That's the truth.

Jim Cockrum author-"The Silent Sales Machine Hiding on eBay" http://www.SilentSalesMachine.com

==============

Hi Barbara,

I have to say this is one of the best eBooks that I have came across regarding eBay in a long time. I often find myself skimming through the reviews that I do for the lack of time, not yours, I was reading word for word and I hadn't made it out of the introduction. It's great to see a fresh addition into the world of eBay How-To products, and with your real world style I can see that you really know your stuff. I will be recommending this eBook to all my members. Thanks for a great resource.

-- Scott D Prock
The Powerseller Report
http://www.tprweb.com

==============

Hey Barbara,

I just got done reading your new eBook eBay Search Profits. What an interesting way for ANYBODY to boost their online auction income!

I like the examples of your sites that have high search engine rankings. No fluff...just simple techniques! I'll definitely be putting this to use ASAP. Also, thanks for the over 2,000 links you included as a bonus...they are so valuable! I just imported them into my Internet Explorer and they were all categorized very nicely.

-- Karol Gajda, author Free Auction Profits
http://www.FreeAuctionProfits.com

==============

Barbara,

I've used autoresponders, joint ventures, and many other ideas to increase my auction profits, and thought I pretty much knew it all. But Barbara Ling's new book, "eBay Search Engine Profits" proved me wrong. In her new book she takes you by the hand, and leads you through the process of using search engines to drive traffic to your auction listings. Easy to use, step-by-step instructions that anyone can implement. Great job!

-- Gary Hendrickson
The Consignment Auction Seller
http://www.consignmentauctionmasters.com

==============

Barbara,

I really enjoyed the ebayprofits book and tips for integrating the auctions with one's website. I found the ideas unique and were truly outside the box. The tips on search engine ranking were also very useful and I appreciate the illustrations as well. Finally , there were some very good suggestions for finding customers, joint venture partners and networking which I haven't read elsewhere.

-- Debbie Cohen, LCSW Cell Phone Accessories Online http://www.cellphone-accessories-4u.com`

The way to pump up your online auction profits and herd eager customers to your site requires:

  • No advertising
  • No up-front fees
  • No commitments
  • No followup search engine submittals
  • Zero extra expenses

In other words, implementing these crucial steps is free. Fast. And easy to do! So easy, in fact, that you can start to see results in less than 10 minutes from some of the techniques revealed!

Barbara,

All I can say is WOW! As an online auction expert with over 7 years of experience using eBay and other online auctions, I have always put tremendous value on one simple fact -- the more traffic you can get to your auction listings, the more money you will make! Period.

Your exciting new "eBay Search Profits" ebook uncovers some little-known techniques that anyone can use to drive more traffic to their auction listings -- which will ultimately encourage 'bidding wars' and produce higher selling prices.

I especially love how you explain the entire process in very simple steps that anyone can follow. I highly recommend your fantastic product to ANY eBay user -- whether they are brand new to eBay or if they are already a Powerseller.

I will be recommending your great product to all of my students!

-- John Reese
Internet Auction Secrets Video
http://www.auctionsecrets.com

Barbara has produced a truly rare beast in eBay Search Profits. She shares with us a system that is not only unique, but it works, and most importantly, it's so simple to implement. An essential eBook whether you use auction sites or not. No fluff, no padding, just the meat. Thanks Barabara!

-- Erin Fogarty eBay seller

Let's take another example. Perhaps you market infoproducts on eBay...a course on how to create ebooks for profit. Think what would happen to your profits if you were able to stare customers in the face on the first page of results for

creating ebooks

Auction visibility

My collectibles and entrepreneurs resource page is right up there.

Keep in mind the techniques you'll learn from me to achieve exactly the same thing and compel targeted buyers to your personal online auctions...are extremely easy to implement! Not only that, but I also include great ideas about highly effective Internet marketing techniques as well, ensuring you don't have to rely upon solely upon search engines for high visibility and increased customer bidding.

They're the kind of common-sense ideas that are so obvious, they escape the majority of sellers online...like your competitors.

Ebay orderInternet marketing auction profit reasons

Think now of the valuable edge you can now achieve over every single other vendor of your items! Instead of them handing their money over to your competitors, you can now ensure your offerings get the first consideration.

Imagine....choosing the keywords you want to monopolize and grabbing the best targeted visibility spots for free!

The best thing about the information I'll be sharing with you is that I provide simple, easy-to-follow steps for achieving the same thing! It doesn't matter if you've never touched a webpage before - not only do I provide pointers on free tutorials for such a thing, but I also will give you my personalized magnetic page template - one of the templates that I've charged my clients for in the past.

Does it work? Check out the results for the top ten search on

star wars memorabilia

That's my Star Wars e-commerce site you see on that page.

    Star Wars Internet Marketing Collectibles Memorabilia Ideas ... Welcome! To be successful as an online dealer of Star Wars memorabilia, it helps to be passionate about it. Star Wars is more than ... www.barbaraling.com/starwars/ - 25k - Cached - Similar pages

Think how useful that would be for an eBayer who specializes in Star Wars merchandise! How much more profit would you see if you enjoyed the same unfair advantage?

One website built off of my techniques for a sales professional in Utah shows up in the top 10 position for

UT sales resume

that of a colleague, Wallace Harkness. Another eBayer's site created based upon my ideas shows up in the number 1 position for

betty boop resources

That site is Sherens Gift House, an eBay PowerSeller who enjoys 100% positive feedback ratings.

It's time now to ask yourself.

    auction ebookDo you want to become a PowerSeller? Yes or No.

    AUCTION EBOOKDo you want to sell more (much much more) on eBay and other auctions? Yes or No.

    powersellerDo you want to coax more profitability from your bottom line? Yes or No.

    power sellerDo you want to double or triple your online auction earnings over the next few months? Yes or No.

Remember, the Internet is more than just eBay and other online auction sites! Millions of targeted customers every day are using search engines like Google to find out where to spend their cash to buy items just like what you're currently offering for sale. Why should other vendors get the jump on you?

The techniques you'll internalize have worked for me now since search engines came into existence. They're simple, easy to use and will provide you with the needed power boost to leapfrog in front of your competitors...simply and precisely.

But that's only the beginning of all the time-proven ideas and techniques I'll be sharing with you! In "Ebay Search Profits", you'll also learn how to:

    pwersellerUncover your Unique Selling Link and turn it into a viral marketing monster that propels all of your auctions into the forefront of your customer's vision

    auctions moneyFerret out tons of free wholesale and drop shipping resources online

    ebay auction profitsChurn out high-visibility pages for any online auction item you want to sell as often as needed

    collectibles auctionZero in on the targeted auction forums where the masters of online auctions reside...and take advantage of quality resources and advice for free

Make no mistake about it. You will learn how to achieve power as an online auction entrepreneur...the power to beat out your competitors when it comes to selling, the power to position yourself front row and center of where your customers are trying to buy.

This power report is the result of over 7 years of fine-tuning and tweaking websites and webpages...mastering the art of search engine optimization and Internet marketing through thousands of hours of painstaking analysis and effort. Back since Infoseek offered realtime indexing of websites...up until today when Google is the undisputed master site for anyone serious about beefing up their profit...you'll learn the secrets I have successfully used to hit the top ten for every single site of mine.

Bar none.

I'm sure you've been hit up by Internet consultants who want to submit your site to thousands of search engines for only a mere pittance (often more than $100!). But do they tell you that thousands of search engines are useless if your targeted customers never get within 1,000 feet of them?

Or how your site can be banned from search engines by these shotgun approaches?

Heck no. They sell you the dreams and bank on you accepting their claims at face value.

I'm here to reveal to you the reality. The absolutely verified, in-your-face results of what someone who knows how to play the game can achieve.

Get ready to unleash torrents of
eager customers on your online auctions

Within this power report, you'll learn:

  • The shocking truth about how your customers can really find your online auctions
  • The one proven way you can generate more profit than you thought imaginable
  • Dozens of free resources, yours for the taking, to create mini-flares of online auction visibility
  • When lots of sales will actually lose you money (and how to avoid that!)
  • How Ebay itself will provide you with the copy inspiration for huge traffic increases
  • Why Ebay's millions of visitors isn't enough to generate the profits you deserve
  • How to craft your Unique Selling Link so customers will zero in on all your offerings
  • How to easily master search engine visibility for any item that you are selling
  • Step-by-step instructions for how to build magnetic pages to herd targeted traffic in droves to your site
  • Where to uncover thousands of sites where your customers reside

And that's only the beginning.

Again, remember. I have been there and done that with every aspect imaginable regarding online search engine visibility...and driving bunches of targeted traffic to websites for zero cost, zero advertising fees, and zero headaches as well. This success has been reproduced on many sites over the past 7 years...and is still growing.

So easy to implement....
even novices will enjoy tremendous success

You don't have to spend hundreds of dollars to gain the kind of online visibility you've only dreamed about. And because the power report is written for non-technical people, anyone can profit from it. It doesn't matter if you're a newcomer to the Internet or a savvy seller looking to broaden your knowledge - you'll reap incredible rewards from the techniques contained inside.

You're probably already aware of how much paying for performance can cost you...money that you could keep in your pocket instead of throwing to the wind. Money you could use instead for your own wants and desires...money you could dedicate towards what you deserve.

You owe it to yourself to maximize your online profits to the greatest extent possible! Your competitors are getting more and more creative every day...cutting profit margins, testing out copy, and tweaking headlines. Certainly you don't want to be part of the thundering herd!

Instead you want to be the leader and enjoy the power that is only achieved through being the number one site for your products. This power report will deliver into your hands the precise key towards obtaining that and much, much more.

Order Ebay Search Profits Internet marketing auction profit reasons

Order now and immediately receive three additional bonuses:
Profits From The Hidden Internet

Profits from the Hidden Internet

Targeted traffic is key towards high auction profits. That's passive advertising at it's best - no hassles, no extra work...just free high-quality traffic of customers with money to burn.

But what if you yourself want to go that extra mile and generate a network of colleagues, vendors and potential customers who would love to learn about what you have to offer? What if you could learn how to:

  • Create for free a targeted list of phone numbers and physical addresses of every business related to your auctions within a 20 mile radius of your home or office?
  • Uncover dozens of forums and mailing lists that center around what you sell?
  • Ferret out thousands of hidden resumes of the professionals who work in the area in which you market?
  • Find your local Chamber of Commerce (and the contact information for their 100s of menbers) online?
  • Proactive reveal the AOL, Geocities and other community users who have already shown interest in items just like you sell?
  • Discover where every local newspaper for any region region is online, and how to approach free exposure in the section your customers frequent?
  • Zoom to the best possible Joint Venture prospects via a simple search engine query?
  • Uncover diversity organizations for networking purposes?
  • Turn every outgoing marketing e-mail into a viral marketing tool?
  • Encourage potential customers who simply won't buy now to explore your site anyway for future use?
  • Turn a simple form script into a "needs analysis" interactive form that encourages customers to request more information?
  • Reveal to yourself for free online resources your customers want...and magnetize them into your own site ?
  • Increase the probability of tracking down abusers of your web site to their real name?
  • Verify for yourself online claims of the professionals?
  • Research the history of companies, websites and people all the way back to 1981?
  • How to create an categorized list of 1000s of resources your customers can import their own browsers (for either Netscape or Internet Explorer) as a value added bonus?

When you invest in the Ebay Search Profits Toolkit, your opportunities for targeted free traffic, no matter what you are selling in your online auctions, are simply skyrocketed to an unbelievable proportion. Remember, these are the proven techniques and methodologies that I have been using for years to sidestep every other competitor of my online businesses...and lead the thundering herd.

But that's not all - order today and also receive my personal categorized collection of 2,000+ hyperspeed crucial auction and entrepreneurial sites you can import directly into your browser!

ebay resources links

Want to know the best auction and entrepreneurial sites out there? Now you don't even have to hunt for them - you'll have hundreds directly at your fingertips. This link collection is the result of dozens of hours of combing the Internet - it's an incredible time saver. And if you order now, it will be yours as well, giving you 2,000+ critical direct paths to:

  • Auction Ebay Articles and Resources
    • Ebay Calculators
  • Digital Imaging Resources
    • Drop Shipping
  • Crucial Ebooks
    • Entrepreneurial Needs (computer security, business forms, tax info, forums, franchises, trademark copyright resources, industry specific portals, more)
  • Auction forums
    • Fraud Resources
  • Access to the Hidden Internet Portals
    • Auction Management
  • Auction Payment
    • Powerseller Resources
  • Sniping Tools
    • Surplus and Wholesale Resources
  • More

Finally, if that's not enough, if you order today you will also receive my personal template for creating magnetic pages for your online auctions! It's all laid out for you - you only have to plug in the kinds of items you sell, upload the pages to your website and away you go. No more guessing, no more wondering...I spell it all out for you.

How to Get Started Within Minutes

Getting started is easy - in less than 2 minutes, you could be enhancing your online auction bottom line and begin driving targeted traffic quickly and effectively to your high-profit personal online auction site. The precise details that will be revealed to your eyes are the exact same steps that are responsible for my own high visibility and customer recognition...the same search engine visibility and customer reputation that I've profited from ever since I've started selling online.

If you are serious about taking the lead in your online auction profits, at the very least you'll be privy to the closely-guarded secrets I've been providing to this day to choice Ebays and clients who want to lead the pack.

I could easily sell this information for hundreds if not thousands of dollars (and you can see other vendors online who charge even more!). But as an entrepreneur myself, I know the tight budgets that many of us work under. And as a professional trainer now since the early 90s, I also have seen how difficult it can be for your average Internet user to make the connection between online marketing and personal profits (only a fraction of Internet enthusiasts are techno-geeks).

I specialize in turning 'complicated' into 'simple'. I have seen firsthand how auction entrepreneurs like you can blossom from the easy-to-implement lessons and methods I teach every day...and know how important it is to level your playing field. So I now want to give back to the online community who has helped me reach the levels of expertise I now enjoy...and provide to people just like you the same opportunities I was lucky enough to uncover all those years back.

Thus, invest in the Ebay Search Profits for only $97 Special Soft Economy Offer! Because the economy is so challenging that I want to give everyone who has the drive to succeed the unfair advantage. So for a limited time, you can obtain and profit from these comprehensive reports at almost 50%, making your final cost a mere $47! The tricks and techniques and simple step-by-step instructions will have you pulling in more customers, more sales....and more profit. Guaranteed.

As a matter of fact, I'm so certain you'll increase your business profits if you follow the techniques involved that I personally guarantee it. If you take the time to absorb the power report, create the magnetic pages, see them indexed and make an honest attempt at the strategies presented, you'll see a dramatic increase in the views of your online auctions.

But! if you're not 110% satisfied after 30 days from purchase (it can take more than a month for search engines to include your site), simply drop me a line and I'll cheerfully refund your purchase price , making this investment entirely risk-free. I've been doing this since 1998 as well as teaching entrepreneurs just like you how to enjoy the same results - I'm completely confident you'll find it one of the best investments you will ever make.

Look, if you're like me, you have tons of responsibilities - yourself, your family, your business and more. It's up to you to succeed as much as possible in your online business endeavors! The ball is in your court. If you are deadly serious about multiplying your online auction income, you owe it to yourself to invest in this material and gain the ultimate auction upper hand.

Sincerely,

Barbara Ling

Yes! I want to get started with
increasing my online auction profits now!

auction order search engine visibility

P.S. - Remember, not only will you enjoy hordes of customers storming to your site with their wallets open, but you'll also be privy to the secrets of mastering The Hidden Internet too, and uncovering scores of customer locations your competitors are not aware of

P.P.S. - And because this is a business expense, you can deduct it on your taxes as well. You win either way!

Copyright 2004
Barbara Ling
732-203-1194

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Persuasive Article Writing Secrets

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I'm not a big fan of long sales letters.  However, they work so I'll make this as long
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I like short copy.  I like writing articles that get organic search rankings and
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Most folks do though.  They spend their valuable time writing articles that just are
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There are a lot of copywriting course out there that focus on long sales letters but
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TECHNICAL SYNOPSIS
Introduction                                                               
Well, this is kind of where the introduction is… Not much going on here save for my
plea that you read the whole book… You did do that, right?
_______________________________________________________________
_Chapter 1                                                                  
Sets the scene for the story to unfold and introduces the main characters of the
story: Marcus, a newly married man whose wife lies critically ill in a medically
induced coma and a wizened old gentleman who we later come to know as “Ed”.
(Dr Edward Lowe, Consumer Psychologist)
_______________________________________________________________
_Chapter 2                                                                          
This chapter introduces the concept of the number one rule in advertising and also
the concept that it is possible to influence the buying decisions people make by the
words they read or hear.
•        Getting  into the customer’s head                                           
_______________________________________________________________
Chapter 3                                                                       
This section illustrates the point that you absolutely must understand: What it is your
customer wants from you.
Uses the article “Don’t Mess With Texas” to make the point that you need to
intimately know who you are selling to and need to “get inside their head” to
understand their motivation.
•        Don’t Mess With Texas! ( article)                                           
_______________________________________________________________
Chapter 4                                                                                             
This Chapter introduces the concept that Internet Marketing offers the opportunity
of working at a time that suits you from any location in the world.
_______________________________________________________________
Chapter 5                                                                     
Introduces the concept of the behavior of Internet Surfers and the brief amount of
time they stay on one site.
-Notes that every piece of information on the Internet is competing for your
customer’s time.
It explains the motivators of pain and pleasure in customer buying habits and the
need to understand the person’s exact problem.
Introduces the five steps of the “Article Writing Blueprint”
•        Statistics on surfing habits and spam mail                                       
•        Pain, problem and predicament ( the 3 P’s)                                     
•        Identifying the exact problem                                                           
•        Article Writing Blueprint ( 5 Steps)                                                   
_______________________________________________________________
Chapter 6                                                                       
The typical reading habits of internet surfers are noted.
The Author introduces the mechanism that article writers use to make sales.
He also discusses the concept of using keywords and titles to attract attention,  
and the importance of a powerful first paragraph
Discusses identifying the real underlying story you need to tell.
Explains the use of sensory commands or asking questions in the first paragraph
of an article and the use of “truth statements”
Explains the need to understand our objective, the target audience and have
knowledge of our product.
•        Only 15 % of surfers read every word                               
•        Concept of including active links                                       
•        First paragraph is prime real estate                                  
•        Nora Ephron’s  journalism exercise                                   
•        Quickest way to grab a reader’s attention                         
•        List of powerfully hypnotic openings                                 
•        List of truth statements                                               
•        Objective, target and product knowledge                       
_______________________________________________________________
Chapter 7                                                                       
Clarifies why the need to know every detail about the product you will be selling,
can lead to the “curse of knowledge”.
Explains why it is vital to have a system of writing articles that makes your
message “perfectly clear’” to your reader.
•        Article on the ‘Curse of Knowledge’                             
_______________________________________________________________
Chapter 8                                                                      
This is a short chapter that sets up the scenario of how the human brain “hates”
missing information.
•        “and opened the door to quite a scene”                               

Chapter 9                                                                       
Explains the concept of how the human brain will seek missing information.
Introduces the concept of Clickbank and Ebooks.
Shameless plug to the 4 Day Money Making Blueprint 兒
Introduces the three things every marketer needs to do before beginning an Article
Marketing Campaign.
Further discusses identifying problems, pains and predicaments.
Explains the need to understand why the customer’s problems have not been
solved.
Discusses the way to provide the “light at the end of the tunnel” for your niche’s
problems
Introduces the concept of the Article Resource Box
•        Leaving something unsaid can keep your reader moving through your
article                                       
•        Know your objective, audience and product                        
•        ‘Nicheing’ down to understand the “conversation”                   
•        Listening to the niche’s problems and why they still have no solution 
•        Painting a clear picture of  how your product will benefit your
reader                                               
_______________________________________________________________
Chapter 10                                                                       
Explains the benefits of the 4 day Money Making Blueprint  and how it provides an
excellent background to Internet Marketing.
Discusses why an article title must have the relevant keywords in it.
Provides examples of techniques to make article titles stand out and provides a  
list of “power words” to include in a title.
Expands on the need for a powerful opening paragraph and discusses the use of
psychological triggers.
Explains why there is the need to make effective use of questions in the opening
paragraph of the article.
Stresses the point that people do not like to be openly sold to
Introduces the technique of asking a question, giving the reader a promise and
appealing to their emotions
Discusses the Ezine Articles Directory, and the problem of appearing too
promotional when submitting articles to them
•        List of title “power words”                                       
•        List of title “how to” words                                       
•        Answering your reader’s “what’s in it for me?”               
•        Using questions the reader has to answer                       
•        100% of decisions to read your article are made after reading the first
paragraph
•        Opening Paragraph Templates                                       
•        Promotional Articles and Ezine                                        
•        List of effective sentence  openings                               
_______________________________________________________________
Chapter 11                                                                       
Uses the character of Marcus to explore the composition of opening paragraphs
and the thought processes that accompany this
Discusses the use of persuasive and suggestive words (presuppositions), and the
use of multiple presuppositions
•        Marcus writes opening paragraphs                               
•        Introduction to presuppositions                                       
•        Use of multiple presuppositions                                       
•        Using fact statements to form presuppositions               
_______________________________________________________________
Chapter 12                                                                    
This is a brief chapter that introduces the technique of combining multiple writing
methods to create a single, powerful message. (Perfect Storm Marketing)
•        Perfect Storm Marketing                                               
_______________________________________________________________
Chapter 13                                                                       
Discusses the advertising technique known as “Inoculation Theory”
Explains the use of ‘warning, attack and strong defence’ in writing.
Notes how to use existing headlines to build a paragraph around, and the power of
using phrases in quotes
Gives examples of using headlines to build powerful opening paragraphs
Discusses how to turn a weak headline into a strong headline and supplies a list of
headline modifiers.
Explains how to get article copy ideas from the “Dummies” books and Amazon
Books (Notes that the titles of books cannot be copyrighted)
Introduces the concept of “why people buy”
•        Inoculation Theory in Advertising                       
•        Warning, attack and defence                               
•        Example” Who Else Wants to...”                       
•        Phrases in Quotes                                               
•        Marcus constructs opening paragraphs               
•        List of headline modifiers                                       
•        Using Amazon and Dummies books                       
•        Book titles cannot be copyrighted                       
•        “How to Understand Why People Buy” by                
H.E. Warren

_______________________________________________________________
Chapter 14                                                               
A brief story line chapter that underlines the futility of negative thinking
_______________________________________________________________
Chapter 15                                                               
Explains that people ‘buy on emotion not logic”
Discusses that people’s motivation can be driven by instinct wants and needs and
introduces motivation theory through “Maslow’s Hierarchy of Needs”
Introduces the concept that if we understand what level of need our product
satisfies, then we are able to target people on that level and not those below it.
Explains the 2 basic thinking patterns of “what’s there” versus “what’s missing”
Discusses the three general ways that people think; thinking in words, thinking in
pictures and thinking using their senses (kinesthetic)
Gives advice on the use of forums to understand how people in a particular niche
feel.
•        People buy on emotion not logic                       
•        Malsow’s Hierarchy Of Needs                               
•        Determining which level of needs a product is aiming to satisfy
•        Is your glass half full or half empty?                       
•        List of kinesthetic feeling/texture words                     
•        List of visual commands                                       
•        List of words for auditory learners                       
•        Go to the forums of your niche                               
_______________________________________________________________
Chapter 16                                                              
Introduces the concept of people having “mental movies” inside their heads about
how life should be, and that getting into their head could influence their buying
actions.
•        The ‘mental movie’ of the bride-to-be who had gained weight
_______________________________________________________________
Chapter 17                                                              
Continues to clarify why people buy on emotion, and then justify their decisions with
logic.
Explains how buying ‘is an emotional experience,’ and that the buyer has
expectations of the experience that must be met
Clarifies the point that when we write articles, we have to write copy that puts our
reader in the right state of mind to buy.
•        Story of Buying a Canon Printer and the sales boy’s indifference
•        Creating a written environment to influence the reader
_______________________________________________________________
Chapter 18                                                               
Explains how story telling is a vivid communication medium and details how people
process stories in their brains. People do not think in pictures.
Discusses how it is possible to move people from point A to point B because the
human brain simulates what is happening in the story. This makes it possible to
influence their buying behaviour.
Introduces the concept of simulation types, outcome simulations, and event
simulations
•        Discussion of studies on how people understand stories
•        Discussion on outcome and event simulation              
•        Articles can tell stories to influence readers to do what we want them to
•        Mental simulation is next best thing to actually being with the prospect
_______________________________________________________________
Chapter 19                                                               
Discusses the concept that an article with the same premise, can be written many
times over, in many different ways
This chapter uses Marcus to mentally review the techniques explained so far and
touches on the use of presupposition and embedding commands
•        Reference to presupposition and Embedded Commands
_______________________________________________________________
Chapter 20                                                               
This chapter reinforces that an article must influence the way the reader feels to be
effective.
Discusses the use of embedded commands in more detail
•        List of words that invoke emotions                       
•        Embedded commands                                       
•        Samples of ways to use embedded commands       
_______________________________________________________________
Chapter 21                                                               
Introduces the use of ‘Linguistic Binds’ in an article to further persuade people what
to do to solve their problem
In particular the Author refers to two specific types of linguistic bind that are
relevant to effective article marketing.
•        Introduction to linguistic binds                               
•        Linguistic bind technique using fact statements       
•        Linguistic bind technique using comparative alternatives
_______________________________________________________________
Chapter 22                                                               
Introduces the concept of understanding the literacy level of our audiences             
Importantly, it may be necessary to “dumb down” article copy to suit our target
audience.
Discusses using simplicity in article copy so that it reaches the greatest number of
readers
Explains a simple technique that keeps the reader interested so they move from
the opening sentences of the article right through to the resource box
•        Sample article by Ed on the US literacy level                
•        Link to video by Dr Flesch on evaluating audience grade Level
•        Ask a question(or make a statement) and answer it using as few words as
possible.
_______________________________________________________________
Chapter 23                                                               
Continues to discuss the way a question followed by a short answer keeps the
reader moving through an article.
Defines the 8 methods that make the reader transition through the article body 
These are; continuation of thought, authority, asking a question, tell a vivid story,
use a sceptical slant, play reporter, tell what everyone else is saying, and using a
short question and answer.
•        The 8 techniques to ensure your reader moves through your article
______________________________________________________________
Chapter 24                                                               
Introduces the ‘Gap Theory”, and the technique of arousing curiosity to keep the
reader’s attention.
•        Robert Cialdini’s observation on keeping someone’s attention
•        George Loewenstein and Gap Theory                       
•        How to create effective  gaps in your writing               
_______________________________________________________________
Chapter 25                                                               
Discusses the “feel, felt, found” response.
•        Feel, felt and found response                               
_______________________________________________________________
Chapter 26                                                                       
Explains how the human brain thinks best with concrete as opposed to abstract
concepts
Emphasises the need to always let the reader know there is a way to solve their
problem.  Reviews the foundations of the basic article blueprint
•        Concrete vs Abstract concepts, and how our minds think
•        Review of the 5 points in the Article Writing Blueprint
•        Killer Openings 2nd paragraph                               
_______________________________________________________________
Chapter 27                                                              
Explains why articles are not a performance for the reader’s entertainment.
Emphasises again, the need for proper research before the article is read
Gives a reminder to always think as if “in the prospects shoes”
Introduces the Law of Reciprocation.  Discusses the need to put a value on your
time
•        The goal of article marketing is to lead to a sale
•        Kirby vacuum cleaners and the Law of Reciprocation
•        If your reader does not click your link you have failed as a salesperson
•        Time is a valuable commodity                               
_______________________________________________________________
Chapter 28                                                               
Uses the character of Marcus to write a draft article in the relationships niche
Discusses how to properly format a resource box and gives examples
•        Draft Article by Marcus on fixing a broken relationship
•        The Involvement Device                                         
•        The resource box is where you tell your prospect which action to take.
•        Samples of effective resource boxes.                       
•        Why you should not use your name in your resource
box                                              
_______________________________________________________________
Chapter 29                                                                     

Final pages of the story of Marcus and Ed

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