Sales Letter - How To Write An Effective Letter -
"Multi-Millionaire Copywriter Stumbles On Forgotten Treasure-Chest of Million-Dollar Ads and Control Pieces and Grants FULL Permission To Plagiarize Them..."
By Dan Lok, The World's #1 Website Conversion Expert™
Even if you don't have a creative bone in your body, it's now easier than ever to simply plug your sales message into a proven, red-hot professionally-written sales letter and get it delivered in a hurry to your customers and prospects…
…without paying one red cent to an expensive copywriter!
Imagine that in the period of time that it takes you to write out your monthly bills; you could instead whip out a powerful sales letter that will generate hundreds or thousands of dollars for your business.
Just think - no more cold-calling grunt work.
No more placing the future of your business in the shaky hands of a bumbling and expensive sales force…
Instead you'll be sitting back, relaxed - savoring the thrill of having qualified, interested prospects contacting you - ready to give you money… instead of your competitors.
A powerful, proven sales letter will do all of this:
It will find hot prospects, overcome their objections, sell them on doing business with you, and lead them to your door like a trusty dog bringing a newspaper to his master's feet.
And best of all, a winning sales letter will bring money to your bank account day-in-day-out, with NO complaining, NO vacations and NO asking for a raise!
Having an Arsenal of Profit-Producing Sales Letters for Your Small Business Is Not an Option - It's CRITICAL for Your Very Survival
There's no debating the issue. A small business with limited cash flow cannot survive in today's dog-eat-dog competitive marketplace with ineffective 'image advertising' that just sits there like a bump on a pickle - not generating any leads or sales for your business.
Time is of the essence - your business needs sales NOW. You don't have the time or the cash to mess around with ads that don't work, or salespeople who don't sell.
That's why the effective sales letter is a "God-Send" to the small business owner - and is the very foundation of all successful marketing. There is simply nothing more powerful than the ability to put a well-written sales message in front of a targeted prospect and have them "raise their hand" and say "I'm interested". Nothing. That's leverage. It's what turns small, fledgling "teetering on the brink of financial collapse" businesses into competition-crushing, flush-with-cash, millionaire-producing empires!
…But Writing a Profit-Producing Sales Letter On Your Own from Scratch is Harder Than Chinese Arithmetic!
As a busy entrepreneur, if you've ever tried to sit down at a blank screen and write a sales letter for your business, there's no doubt that you've found the process frustratingly time-consuming and difficult.
To make matters worse, if you've sought out help from all those thick copywriting books, boring CD's, and expensive seminars, you've rolled your eyes at all the technical sales copywriting 'hoo-doo' about using 'hypnotizing phrases', 'psychological triggers' and 'forbidden tactics'.
You have a business to run. Who has time to learn all that stuff?
You Could Hire a Professional Copywriter… If You Have a TON of Extra Cash and Time to Wait
If you've made the mistake of hiring some broke college kid with a minor in 'creative writing' to write your sales letters for you, undoubtedly you've felt the bitter sting of knowing that you've just subsidized the Postmaster's Caribbean Vacation while seeing NO return on your investment.
Maybe this has caused you to look into hiring a professional sales copywriter (the kind who can actually put those 'hypnotizing phrases' down on paper and make your phone ring). But chances are good if you do this that you'll suffer serious sticker shock! It's not uncommon for really good copywriters to get paid $3000 or more just to write one letter.
And even if you can afford their outrageous fees, you were told to get in line and wait so they could fit you in some time in the next three to six months. Who has time to wait? You need sales TODAY!
Now You Can Legally Rip-Off TWO of the World's Highest-Paid Copywriters Steal Their Multi-Million Dollar Producing Sales Letters **WORD FOR WORD** And Put Your Business on the Short-Track to Higher Sales and Profits in Record Time - GUARANTEED
My name is Dan Lok, and I'm going to tell you about an exciting new way for ANYONE from ANY type of business to simply plug their sales message into proven, million-dollar producing sales letters and see their sales skyrocket!
I should know…the letters I'm going to show you were written by me and my own personal mentor, "Mr. X" - and we have the million-dollar results to prove that these letters will work for you, too.
| Unlike those silly, fill-in-the-blank, "templates" out there being pawned off as "winning" sales letters (when they're actually just generic-looking, run-of-the-mill sales pieces that might work "in theory"..?), "Long Long Sales Letters" is a huge collection of actual winning sales letters that have been mailed, tweaked for response, mailed again and closely monitored to ensure that every single one of them produced HUGE returns-on-investment for real businesses just like yours! |
In a moment I'll show you by example how you can quickly and easily use these proven masterpieces to explode your business, but first let me share a little of bit of my story and how these letters (once thought to have disappeared) came into existence:
The Amazing TRUE Story of the Immigrant Copywriter Who Wrote Copy for Food And the Slave-Driving "Mr. X" Who Used and Abused Him
When I was just 14 years old, I moved to North America from Hong Kong. I flunked English in High School and even flunked out of college! Out of sheer desperation I kicked off my copywriting career at the age of 19. Most potential clients at that time didn't believe that I could write great copy since my "spoken word" English wasn't that great.
Just to get work, I told them that if my sales letters didn't turn a profit, they didn't have to pay me! So, in other words, either my sales letters got results or I would starve to death!
So while I was still writing "copy for food", I happened to meet a top-gun copywriter who was responsible for millions upon millions of dollars of sales for both his clients and for many of his own businesses that flourished under his marketing expertise - we'll call him "Mr. X".
In case you're wondering, this gentleman was (and still is) a veteran world-class copywriting "commando". He's the magic behind some of the hottest, and most notoriously profitable sales letters and ads ever to be unleashed onto the market.
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You see, even though Mr. X is a veteran top-gun copywriter and marketer... and... someone who consistently drags in MILLIONS of dollars for his clients' and himself... he shys away from publicity. Loathes the "celebrity" limelight.
He's truly a "behind the scenes" kinda guy who revels in his aura of mystery.
And, unless you're already on the "inside" at the upper echelons of the elite copywriting world... it's highly unlikely you'll know his name if I were to tell you.
Yet, for the few of us who have got to know him... he is something of a... Hidden Trade Secret!
To pull back the curtain and give you a quick glimpse as to the identity of Mr. X, you may be interested to know:
He's an entrepreneur, marketer and copywriter who has built several MULTI-MILLION DOLLAR businesses "from-the-ground-up" through the devastatingly effective power of his "salesmanship-in-print". (He built the largest real estate investment network in North America)
He's also the "secret weapon" copywriter and marketer that some of the most famous and richest business leaders and marketers in the world - (including Robert Allen, Robert Kiyosaki, Ron LeGrand, Michael Gerber, Harry Dent, Ted Thomas, Robert Allen, Raymond Aaron, and many more) - "go running to" when they're in a fix and demand an immediate marketing solution.
Seizing the opportunity to learn under a master copywriter and entrepreneur like Mr. X, I begged, pleaded and basically made a complete pest of myself until he agreed to let me be his apprentice!
What proceeded was the rudest awakening I could imagine.
Mr. X Treated Me like Dirt...
For months and months I slaved away writing letters for him just to have him throw them back at me, telling me "you're not trying hard enough" and "that's not gonna cut it". "Rewrite it." And back to the drawing board I would go.
And once he finally got a piece that he thought was ready, it would be mailed to highly-targeted lists of prospects and tested for response. Sometimes the response was phenomenal - sometimes it sucked.
Every headline, subheadline, bullet, offer, guarantee, and P.S., were then examined with "under-the-microscope-intensity" to pull the maximum response humanly possible.
But as this "slavery" continued, I slowly began to learn what it took to write the type of world-class words that make people want to do business with you and send you money…
Together, Mr. X and I wrote sales copy that generated over $3 Million Dollars in sales in less than 14 months…
In the past 7 years, I've went on to become a self-made multi-millionaire, thanks to my copywriting abilities that were forged in this critical time under the watchful eye of "Mr. X".
But don't believe me…
Here's What Just a Few Mega-Successful Entrepreneurs Have Said About Me:
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Listen to Ewen
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Now You Can Catapult Your Profits into the Stratosphere with the Exact Same Multi-Million-Dollar Producing Letters that I Slaved Away To Write with "Mr. X"
It's been a crazy seven years since those formative days with Mr. X, so in the busy-ness of my day-to-day life since that time, I had all but forgotten about the hundreds of pages of hard-hitting, profit-producing sales letters that I had written under the guidance of Mr. X…
Until one day a couple months ago I was cleaning out my utility room and…
***WHACK***
"OUCH!!!" "What the…?"
I looked down and I had stubbed my big toe by whacking it against a big heavy box full of paper.
SHAZAM! Lo and Behold…I Found Them!
I found the "Long Lost Sales Letters" that were responsible for generating millions of dollars in sales - as well as turning me into the master copywriter I am today!
Immediately I had these powerful sales masterpieces converted to digital .pdf format so entrepreneurs and small business owners just like you would have immediate access to them.
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You're just a mouse click away from the LAST collection of sales letters that you'll ever need that will:
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Introducing "Long Long Sales Letters" - Now It's Easier Than Ever to Write Million-Dollar Copy … Regardless of What Business Your In - No Creativity Required!
- Here's all you need to do to "legally steal" these white-hot letters and start generating CASH by the bucket-load for your business:
- Just plop down in front of your computer and open up your copy of "Long Lost Sales Letters"
- Find a letter that matches what you're wanting to do:
- Get new clients…
- Introduce a new product…
- Promote a special event…
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Start copying - word for word - what you see, and just inject the details of your product or offer where appropriate - or if you want, keep the words "as-is"!
- You don't even have to worry about plagiarism (illegal copying word-for-word) because you'll have my FULL permission to use my EXACT words, phrases, whole paragraphs - whatever it takes to get the sale! It's my right to offer you the copyright to use my 'intellectual property', and that's what I'm going to do!
- Repeat again and again and again…
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Here's Just a Peek Under the Hood at the Incredible Proven Ads and Sales Letters that You'll Be Able to "Rip Off" from this massive 188-page treasure chest:
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The 9-Page Seminar direct mail piece that sold-out a massive 3-Day Conference in less than 26 days, generating $542,095.00 in sales!
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The single-page classified ad that ran in a tiny 'opportunity rag' and consistently made over $1100.00 in sales every month - although it only cost $53.00 to run!
- A simple ¼ page lead-generation classified that sucked in $745.00 for every $120.00 spent - like clockwork!
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The quick-and-easy 2-page direct mail piece that made new prospects froth at the mouth to get their hands on a free report - leading to a predictable $129.00 for every .50 cent letter mailed!
And over 33 other ads and sales letters (totaling 188 pages) that have made "Mr. X" and his clients very, very wealthy!
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Now It's Easy Than Ever to Crank Out Winning Sales Letters - Regardless of What Industry You're In …and No Matter What You're Selling
You'll piece together your own killer letters in minutes - Here's How:
Thumb through the pages onscreen…see a headline you like? Take it! Now click around a little more…see a story that gets your juices flowing? Copy the idea! Browse around a little more…see a P.S. that knocks your socks off? It's yours!
That's it!
Don't believe it could be that simple?
Let me show you by example just how easy it is to crank out your own persuasive 'masterpieces' by simply following the patterns you'll see in these proven winners…
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You'll Have Headlines Like the Pros - In Seconds: Here's a REAL winning headline from "Long Lost Sales Letters" that grabbed our clients 'by the eyeballs' and forced them to read the rest of the letter: "How I Went From A Reluctant Real Estate Rookie Now, let's say you're selling a book on winning in the stock market. Here's how you can easily rip off this winning headline by simply changing a few words: "How I Went From A Play-It-Safe Mutual Fund "Pansy" Here's another irresistible 'gotta-read-it-now' headline that you could alter in seconds: "The Power, Profits and Secrets Of The Internet Finally De-Mystified…In Plain English!" Now try this on for size… "The Hidden Loopholes and Little-Known Secrets Of The IRS Finally De-Mystified…In Plain English!" Easy, huh? Or…here's some proven, winning headlines that you might not want to change AT ALL (remember you have my FULL permission to ANYTHING you find in "Long Lost Sales Letters" word-for-word). *Remember…these are headlines that caused the phone to ring and the cash register to "ching"! They will do the same for you! "How You Can Immediately Profit From 12 Secrets of Outrageously Successful Entrepreneurs" "How to Create a $9000 per Month Positive Cash Flow" "Formerly Broke & Debt-Ridden Man Discovers The Secrets To Wealth & Success" "Is the Great Economic Boom Passing You By?" |
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Now let's try our hand at opening paragraphs…
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Irresistible Opening Paragraphs - Faster Than You Can Say "Cha-Ching!" Here's a HOT opening paragraph from "Long Lost Sales Letters" that you may not even NEED to change at all…you can just use it VERBATIM to drag your prospects into your sales message before they ever knew what hit them (that's right - this is the one time it's "Ok" to be a plagiarist!). You could easily use this exact opener to promote a giant sale, inventory liquidation, special one-time-only pricing - you name it: "I can't believe I'm doing this. It will drive my accountant right through the roof. That's why I've put this letter in the mail BEFORE I tell him. All I can say is that I can guarantee once he finds out, this will be the first and only time I'll be able to do this..." Just pop this powerful opener into any sales promotional letter and your clients are bound to read on and respond to your offer. Use it word-for-word…I don't care! Now here's another persuasive opener stolen straight from the pages of "Cash Flow. In business and real estate, it seems we can never get enough of it. In fact, a business that creates cash flow quickly and easily is the key to success." Watch how easy it is to change this irresistible opener to match ANY business… "Cash Flow. In the restaurant business, it seems we can never get enough of it. In fact, a restaurant that creates cash flow quickly and easily is the key to success." Your targeted clients will start nodding their head in agreement, eager to read what solution you have to their problem… |
Now you'll be able to present the features and benefits of your products like a veteran copywriter …using red-hot bullets that will drive your prospects crazy with anticipation:
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Red-Hot Bullets - In Record Time Here's the original from "Long Lost Sales Letters":
Now, just pop in a few of your own words, and you have a red-hot bullet of your very own…
Here's another original from "Long Lost Sales Letters":
Again, just pop in a few of your own words…
You see? It's really not difficult AT ALL to create phenomenal profit-producing bullets with "Long Lost Sales Letters". |
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Compelling Offers They Can't Refuse…With No Strain on Your Brain! Here's a real-life offer from "Long Lost Sales Letters" that put our customers into a "phone dialing frenzy" and cash in our bank account: "But please remember, in order to guarantee you receive your Free No-Strings Attached Termite Inspection, you must call or fax my office before 4:00 pm. Monday, April 22nd. After that date, it's been our experience that we'll be completely swamped for the season and will not be accepting any more free inspections! Follow the above two easy steps and be absolutely certain that your home is not being "eaten alive from the inside out!" How about a Fitness Club… "But please remember, in order to guarantee you are one of the twenty-three "Lose 10 lbs in 2 Weeks or Pay Nothing" Participants, you must call or fax my office before 4:00 pm. Monday, April 22nd. After that date, all of my personal trainers will be completely booked! Follow the above two easy steps and you'll be on your way to fitting into that 'little black dress' by spring! Or a Multi-Level Opportunity: "But please remember, in order to guarantee you are one of the eight "Deadly Serious Future Millionaires", you must call or fax my office before 4:00 pm. Monday, April 22nd. After that date, I'm slamming my door shut to work exclusively with these eight "take-action" entrepreneurs. Follow the above two easy steps and prove to me that you are serious. Let's Try an Internet Marketing Ebook: "But please remember, in order to guarantee you get the 5 FREE Bonuses valued at over $1534.48, you must place your order before 4:00 pm. Monday, April 22nd. After that date, I promise that I will remove this FREE offer! Follow the above two easy steps and be prepared for a tremendous ride to the Elite Levels of Internet Marketing Mastery." You see? World-Class Copywriting for ANY Business is a BREEZE with "Long Lost Sales Letters"! Just "Plug and Play"! |
All of The Crucial Sales-Producing Copy Elements are There for the Taking…
Not only will you have all of the killer headlines, compelling opening paragraphs, smokin' bullets and irresistible offers that you'll ever need, but you'll also have:
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"Seducing" Stories to emulate and suck your readers in…dying to learn what's next
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Forceful Closes that will cause your readers to take action TODAY
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Stunning Combinations of P.S.'s that will push the "fence-sitters" over the edge and snatch the sale from the jaws of rejection
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Attention-Grabbing Subheadlines that will move even the "speed readers" and 'scanners' through your copy…and still make them want to buy
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