Created By An Ad Writing And Business Growth Maverick Who Lives And Dies By His Results. Revealed For The First Time And Shunned By The Establishment…
The Kaizen Marketing System™
An Incredible Formula That
Doubles Your Profits In 180 Days Or Less
Receive A Genuine “Mother Load” Of Cash Generating Information, Assistance And Bonuses Valued At Over $1000… ALL FREE… And All You Have To Do To Get All Of It Is Say “Maybe!”
Dear Friend,
If you’d like to dramatically accelerate your profits and cash flow… win more customers and forever banish ‘price shopping’, this will be the most important message you’ll ever read!
I’ve discovered an amazing strategy for doubling your profits in 180 days or less.
You don’t believe me, I know. But if you’re willing to allocate a few short minutes and read this report carefully… and… in its entirety, I promise this will be THE most profitable and important thing you’ll do all week, all month, maybe this year. What you’re about to learn WILL change the way you view your business forever!
Here’s a sample of what you’ll discover:
 |
How to get free publicity through radio, newspaper and T.V! |
|
How to get FREE products, money and marketing support from your suppliers! |
|
How to steal customers from your competitors using a little known direct mail technique! |
|
How to create a massive "cash surge" using special events and sales anytime you want! |
|
Why the only true way to grow your profits… and sustain the increases… is to incrementally expand multiple areas of your business…and then develop systems to make the changes permanent! |
|
Why an ancient old Japanese tradition is the secret behind my amazing new formula! |
|
The best ways to get tons of referrals...and how to systematically keep generating even more! |
|
How to make powerful offers to instantly attract new customers to your business! |
|
The secret to making a website capture… hundreds, even thousands of fresh leads eager to buy your product or service! |
You’re about to learn the 6 most powerful secrets in the world of marketing... secrets 99% of business owners aren’t even aware of (especially your competition!) . You’ll be offered perhaps the most outrageous, foolproof risk-free guarantee you’ve ever seen… and… I’ll extend to you an offer so desirable… so irresistible , you’ll simply be amazed.
In short you’ll discover a step-by-step system… a formula, for doubling your profits in 180 days or less. So drop whatever you’re doing, take the phone off the hook, bolt the door, do whatever you’ve got to do to give this your full and undivided attention.
But first, read this:
| "Whew! This is the best of the best --- a brilliant system designed to bring you double the profits, and in fact is GUARANTEED to do so. Get this!" | |
| Joe Vitale - #1 Best-Selling Author,"Spiritual Marketing" www.mrfire.com | |
| "Trust me, when I first heard the title I thought it was a bit far-fetched until I read the material. I can say with certainty Alexi's manual is one of the most comprehensive direct marketing and business building guidebooks I've seen. He has genuinely designed a step-by-step system for doubling your business profits in 180 days or less...100% guaranteed! (And now this is your chance to profit big-time from all his hard work!)" |
|
| Yanik Silver - www .surefiremarketing.com | |
| "I sell some of the greatest marketing seminars and manuals on the planet by geniuses such as Jay Abraham and Gary Halbert. I would have to say Alexi's Kaizen Marketing System ! is just as good... if not better than anything I've seen out there because it's a true step-by-step, paint by numbers system which any business can utilise. Get this manual before he finds out that he should be selling it for ten times the price!" | |
| Michael Senoff - www.hardtofindseminars.com | |
The creator of this system is Alexi Neocleous.
He’s a business growth specialist and professional ad writer. Alexi has created a remarkable, yet highly simple formula (it has only 4 main parts).
It’s called The Kaizen Marketing System! An Incredible Formula That Doubles Your Profits In 180 Days Or Less!
In Japanese, Kaizen means constant and never ending incremental improvement. That’s what this system is. A step-by-step formula that seeks incremental increases in multiple areas of your business.
Let me explain how it came about. A friend of Alexi’s purchased a high profile restaurant in Sydney, Australia, and asked him to help grow his business. Alexi happily obliged.
He arrived at his restaurant. They sat down at a table, ordered their drinks and chatted a while. He told Alexi his problems and what he needed done. Alexi listened patiently as he explained his confusion… the apparent complexity of the marketing world… and how he ‘didn’t know where to begin’.
So Alexi sat back a moment, thought and pondered… and then…
An Uncontrollable Surge Of Money Making Ideas Spewed Forth!
He couldn't believe what was coming out of his mouth. This continued for a solid hour and a half (I’m not kidding! This is a true story. Alexi is a close personal friend of mind and he’s extremely honest).
But this isn’t what’s amazing, because frankly, Alexi can do this in my sleep… for virtually any business. What’s amazing is, as he was putting his ideas on paper afterwards (for his friend to read at his own leisure) he realized nobody has ever designed…
A Step-By-Step Turnkey Formula For Doubling Profits In 180 Days Or Less!
Sure, there are people out there that claim they’ve discovered a system… but they never really have. For Alexi, a turnkey formula means precisely that. It’s like a cooking recipe.
So he asked myself… “What if I laid out the precise steps a business owner would need to make in order to double their profits in 180 days or less? What if… at the end of each method… there was a worksheet my readers could cross follow as they proceed through the formula? What if there were specific and measurable tasks my readers needed to complete so they know exactly what’s required?”
You see, the secret to accomplishing success in your business, is not about having great ideas. It's about having the ability to implement powerful strategies on a routine basis. Constant. Ongoing. Systematically. Never ending improvement. Hence the word Kaizen.
This is how you shower yourself in riches!
You won’t be able to just read this manual and put it on the shelf and say, “Well I read it and nothing is happening to my business.” It’s something that you have to DO, and if you will do it, you’ll get tremendous results.
Why has he created this system?
The answer is simple. Let me ask you: Have you ever read books on business… or… attended some high level seminar, walked away with virtually dozens of ideas and failed to implement any of them? If you’re like most people, you’re answer is a resounding…
Yes!
You were taught WHAT to do… but not HOW to do it. Isn’t that right? You go back to your business all motivated to take action… and then… realize it’s not as easy as you thought.
You realize a new idea or strategy first needs to be tested, before it can be “rolled out”. Otherwise you risk losing your shirt! But do you know how to test scientifically, so the results aren’t abnormally skewed?
Or let’s say the results are in… and the idea is a winner… how do you get your team behind you? How do you create procedures and systems to ensure the idea is implemented on a permanent and ongoing basis? Or, you have so many ideas… literally dozens… but…
You Have No Idea Where To Start!
Should you conduct joint ventures first? Should you ask for referrals? What about up selling your customers at the point of sale? And don’t forget the all-important Internet. How does the web fit in?
Or let’s say you applied a profitable idea in your business. Good on you. Let me ask: how long did you sustain the improvements? Did you implement it successfully so now it’s an ongoing part of your business?
Probably not. Why?
For most businesses they lack a system of IMPLEMENTATION that ensure the change will last… plus… the
ongoing training and performance indicators and motivations to make this change permanent!
Implementation is what it’s all about!
And that’s you’ll get with The Kaizen Marketing System. You’ll get a systemized turnkey system… step-by-step, paint by numbers. It’s what you’ve been waiting for!
Imagine if you were provided with the solution to your most frustrating (and stressful) business problem. Imagine what it would feel like to double your profits in 180 days… or less!
How would you feel waking up each and every morning and your most pressing financial problems had miraculously disappeared? How would that affect your personal life… and the life of those you cared for most? If you have children, how would it feel to be able to be home every afternoon when they finish school?
Or have the freedom to spend more time with them on weekends? What if you could spend more ‘quality time’ with your spouse?
For many business owners this is a dream. It’s a matter of, ‘ONLY IF’ . But it doesn’t have to be for you. Not now that you’re reading this, and you have a choice to do something about it.
But I’ve gotta be very clear about something…
This Program Is NOT The Solution To All Your Problems!
No one person holds all the answers… and Alexi is no exception (if you ever find somebody who says they hold all the answers, run away… fast!) Don’t expect this program to be the solution to ALL your problems. It won’t be.
Yes, it is a marvelous system… yet… there are areas of marketing that are NOT cover in detail. Areas such
as…
 |
Copywriting |
|
Bartering |
|
Telemarketing |
|
Sales Presentations |
|
Hiring superstar employees |
|
Licensing |
Etc., etc.,
You will need to continue studying and learning… from additional books, manuals and courses… and…through personal experience. Especially through personal experience.
The Kaizen Marketing System is built on the foundation of 6 key, virtually infallible marketing and business growth secrets:
Secret #1 – You Must Make Improvements Small Improvements In Multiple Areas Of Your Business!
The secret is all about incremental increases in multiple areas of your business… specifically the 15 areas I’ve identified in my manual. To double your profits in 180 days or less, each business building strategy needs to increase revenue by a mere 6.6%. Do this and you’ve increased your profits by 100%.
It’s all about incremental change. If you have a systemized method for increasing each proven strategy by 6.6%… and continuously work on improving them, 6.6% from each strategy doesn’t seem like all difficult a task, does it?
It’s a very simple model … but… the results one can obtain with this can be extraordinary
Secret #2 – You Must Calculate And Ethically Exploit The Life Time Value Of Your Average Customer/Client/Patient!
In a nutshell the life time value is the average spend, multiplied by the number of repurchases per year,multiplied by the number of years they remain your client or customer.
Let’s say you own a restaurant and an average regular customer spends $35 each time they visit you, of which $25 is real profit. Let’s say they return 12 times per year and stay with you for 2 years … on average. This means your regular customer is worth $25 x 12 x 2 = $600 in profit to your business.
You can use this method in any business – hairdressers, real estate, chiropractic, car sales, computers, plumbers… it applies for any business. When you know the life time value of your average customer, you know how much you can afford to spend to acquire new customers!
Here’s another example: hairdressers. Listen up. To get new more customers, most salons place ads in magazines, print up glossy brochures and offer weak discount specials like 10 or 20% off. Often the results are poorer than poor.
Is there a better way? You bet. Do you remember Stefan Ackerie of Stefan’s Hair Salon fame? He owned a chain of hair salons across Australia some years ago. Anyway, Stefan was a smart cookie. He knew the average client spent $25 each visit, of which, $17 was real profit. Client’s returned 10 times a year for 4 years , on average. Total profit: $17 x 10 x 4 = $680.
Knowing these figures do you think Stefan ran the same old tired promotions? Not a chance in hell! He gave away FREE style cuts to anybody he could. You see, he also knew 50% of people who received a free style cut became regular customers. So for the initial investment of $8 in labour costs, he was able to make a profit of $680 over the next four years! And if he serviced these clients well, they in turn, told their friends.
Was Stefan successful? Did he become a multi-millionaire? Yes! He understood the importance of life time value… as you now do.
Secret #3 – You Must Deliver The Right Message!
Open the yellow pages to a section, any section. It doesn’t matter. Take a close look at the advertisements and tell me what you see.
I bet you see one big blur of ‘sameness’. Businesses extending the same sort of sales message, without offering anything unique to set them apart… what’s called a Unique Selling Proposition (USP).
When you set out to attract new leads and customers to your business, it’s imperative you have an answer to the following question:
“Why should I choose your business/product or service over and above your competition?”
So what truly sets you apart? What do you offer prospects that your competition does not? And please, don’t say a “better product or service”, or “we care more”. Everybody says that.
Let me give you an example of a great offer. Alexi designed it for a gym’s sales consultants to say in presentations… or… to be used in a direct mail letter.
“Mrs. Jones, along with these wonderful facilities and eating plan, your membership has other benefits as well. When you join, you receive, as free gifts:
|
A FREE iridology consultation to help isolate any toxins in your body you may not be currently aware of; |
|
A FREE night at Pinnacle Health Retreat in The Blue Mountains when you book for 3 or more nights; |
|
This discount voucher to receive a 51% discount on aromatherapy oils from Living Energies; |
|
A $75 Naturopath consultation with a local physician – yours for FREE! |
|
This discount voucher to receive a 48% discount on vitamins and supplements @ Joes Health Food; |
|
A Free subscription to the Daily Health newsletter to keep you abreast of all the latest scientific innovations that can improve your health and well being; |
|
A complementary personal training session with our professional instructors. You’ll have a tailored workout routine to help you achieve your goal of losing 7kg by summertime. |
Mrs. Jones, all these additional benefits exceed a total value of $500. But you receive them for free when you become a member!”
Have you ever walked into a gym that offered anything remotely like this? I doubt it! The secret to magnetically attracting new customers/clients/patients to your business is to extend a sales message which is unique… and an offer ‘they can’t refuse’. The amazing thing about this offer is that, all the extra bonuses were donated… or purchased at wholesale from businesses that shared the same customers who could benefit from the exposure!
Secret #4 – You Must Deliver The Right Message To The Right Market!
If you were going to open a new hamburger restaurant, what is the single most important requirement for success?
Many people answer great tasting burgers, or fast service, or a secret sauce, or a highly visible location. The best answer is always… a hungry crowd!
To attract more customers to your business, you need to target a hungry crowd for your products or services.
To use another food metaphor, the difference between lettuce and rubbish… is… timing! You must target the right group of people, at the right time also… at a time when they’re ready and able to buy.
It amazes, and disappoints me, when I see specialty businesses carpet-bombing the market with thousands of direct mail pieces … or… placing full-page advertisements in general circulation newspapers, when, their target market may only be a small segment of the population.
I once knew a friend that advertised his “delivery and take away only” pizza shop on a radio station that covered all of Sydney. Yet, his target market emanated from a radius of 5-10 kms in proximity to his restaurant! He spent $27,000 and couldn’t understand why he didn’t get much of a response.
What a waste.
He couldn’t afford to run broad based advertisements like this… and neither can you. It’s just too darn expensive nowadays. To attract scores of new customers you must target those ready… and willing to buy… right now, from you!
Secret #5 – You Must Deliver The Right Message To The Right Market, Using The Right Advertising Medium!
Listen up. Even if you have the most persuasive sales message… targeted at a market, starving for your product or service… you will fail miserably if you’re not able to cost effectively communicate the message TO the market.
The medium you choose to communicate the message… be it direct mail, the web, magazines, yellow pages, trade publications or joint ventures… whatever, is absolutely critical.
And there is no ‘right’ or ‘wrong’ medium. It’s all about effectively accessing your target market at a reasonable cost. That’s partly why my friend with the pizza shop failed. He was not using an appropriate medium to communicate to his market. He wasted his money, and so will you if you get this wrong. So be careful.
So blending secrets #3, #4 and #5, to succeed you must:
1. Deliver a ‘killer’ sales message
2. Target a market starving for your product or service
3. Use a medium which cost effectively communicates this message to that market
To prosper you MUST have all three components.
Secret #6 – If An Ad Won’t Work Once, It Won’t Work The Second Time, Third Time or Tenth Time Either!
The theory behind it is that people need to see ads more than once before they'll respond. There is some minor truth in this, I guess. But it’s dangerous to get too caught up in it. You see, if an ad loses the first time, it's not going to miraculously bring in a surge of money the second or third time around.
Big companies buy into this foolishness hook, line and sinker, running ads over and over and over, to build name recognition and image.
I guess they can afford it with their deep pockets… sort of. But you can't eat "recognition" and “image”. Instead, you need RESPONSE, not recognition.
Who gets response?
The answer: mail-order advertisers. The companies who sell their products and services right from their ads. They’re called direct response advertisers or direct marketers. You see, their advertisements have to make money … otherwise they starve!
Just like you … if you keep running advertisements that don’t attract a steady flow of new, good customers! The solution is to run ads that automatically and hypnotically compel people to pick up the phone or walk in your doors!
These six secrets form the solid foundation of the formula. Most people complicate the world of marketing and business growth … when it really is quite simple. Especially when you know, and understand, the information I just shared with you.
The Kaizen Marketing System will instantly expand your profits at a massive rate
You’ll be able to take assertive command of your financial future… where money is no longer a limitation, but a potent tool you wield with power, assurance and impact . It’ll help create the cash flow you need to fulfill the most cherished dreams of your family , your children … and your life right now!
Are you still skeptical? I guess I can’t blame you. Here’s what others have to say:
| “Very few people truly understand how to write ads that sell. Alexi is one of the exceptions. His copy is powerful and persuasive, and he is 100% dedicated to making you tens of thousands of dollars in sales. I have no hesitation in recommending his ‘killer’ marketing brain to anyone that wants to get all the customers they’ll ever need.” | |
| Brett McFall - Copywriter | |
| “When Robert Kiyosaki released his new book, Rich Dad’s Prophecy we wanted to make sure it would be a big seller. So we hired Alexi to write a killer 4 page sales letter to send to our clients. We normally achieve a 2-3% response rate with our emails. What result did Alexi achieve? He virtually quadrupled our normal response to rate to 10.8%!! Rich Dad’s Prophecy is now zooming up the charts to become a bestseller. We’re very happy with the results. I have no hesitation in recommending his services.” | |
| Nick Williamson - Sales and Marketing Manager, Pow Wow Events | |
| "There are tens of thousands of books, manuals and courses that claim to show people how to grow their business and increase sales. Most of them are about as effective as a screen door on a submarine! Not THIS manual! Alexi has actually gone and done what all the others just talk about. If you want to solve your advertising, sales and marketing problems quickly, easily and for good - you had better grab this product today - before your competitors do!" | |
| Chris Bloor - President Quality Business Institute | |
| “I absolutely love your manual! I wish I had had it when I started out in business, as it sure would have made life a lot more simple and saved me thousands of dollars in expensive mistakes. I love how you’ve integrated a series of worksheets and checklists throughout the formula to make it easy for me to put your ideas into practice. Every business owner should read… and study The Kaizen Marketing System. It’s brilliant!” | |
| Tarnya Hawkins - Cooks On The Run | |
| “ This is without a doubt the best step-by-step marketing system I’ve ever seen. It’s clear Alexi has one goal: to help you double your profits in 180 days or less. And you know what? Follow the formula and you will! It’s so easy to follow, it’s virtually fool proof. You don’t need any prior knowledge, because Alexi explains everything. All you need is the desire to make it happen. Well done!” |
|
| Andrew Clacy - Corporate Business Solutions | |
| “I sell a range of very exclusive bathroom products targeted to wealthy individuals. I was initially concerned The Kaizen Marketing System! would not be applicable to my market. I was wrong! From the very first few pages I realised this wasn’t like anything I’ve seen before. I’ve been studying the marketing greats for years, and Alexi rates way up there. This truly is the first step-by-step guide for doubling your profits in 180 days or less. I’m very excited about applying the system in my business. Thank you.” | |
| John Yannakis - Solmet, Australia | |
Here’s My Offer To You
First and foremost you’ll get the ‘heart and soul’ of the entire package – the manual titled, The Kaizen Marketing System! An Incredible Formula That Doubles Your Profits In 180 Days Or Less!
You’ll learn a turnkey, step-by-step, virtual fool proof system for doubling your profits in 180 days or less.
It’s the result 6 years of research and experimentation and the ultimate in business building manuals.
Here’s what you’ll discover:
|
The best ways to get tons of referrals...and how to systematically keep generating even more! |
|
How to get free publicity through radio, newspaper and T.V! |
|
How to generate non-stop leads for your product or service… at zero marketing cost! The strategy? |
|
Strategic alliances and joint ventures (if you’ve never done these before you won’t believe how powerful they are!) |
|
How to turn price shoppers into profitable sales - even if your prices are higher than your competitors! |
|
How to get your customers to immediately increase their orders 37% - 341% or more! |
|
Do you have a retail store? What’s the super secret question that instantly boosts your profits by 16%? |
|
Guaranteed ways to increase readership, boost response to your sales letters and ads...and make more sales! |
|
How to get FREE products, money and marketing support from your suppliers! |
|
How to mine the fortune that lies hidden in your customer/client/patient files! |
|
How to sell your products or services on the internet! |
|
How to write newspaper and magazine ads that are 450% more profitable! |
|
How to increase your profits by giving money back to your customers! |
|
How to achieve a 600% greater response without spending an extra cent on your advertisements! |
|
Practically ‘force’ new customers to buy from you over and over again! |
|
How to steal customers from your competitors using a little known direct mail technique! |
|
How to collect your customer’s names, use them to make extra profits… and turn them into a saleable asset! |
|
How to create a massive "cash surge" using special events and sales anytime you want! |
|
How to develop a successful way to capture interested prospects at very little cost no matter what business you're in! |
|
Why a brochure is not meant to sell… and what you can do with it to create a storm of hot new leads! |
|
How to fill seminars with interested prospective clients and patients! |
|
The secret to making a website capture… hundreds, even thousands of fresh leads eager to buy your product or service! |
|
How to use dirt cheap classifieds to attract more leads to your business! |
|
The most important thing you could ever learn about putting out advertising that sells! |
|
How to use direct mail to increase your sales and profits! |
|
How to use telemarketing to ‘bump’ the response rate of all your direct mail promotions! |
|
How to get 500% more readership of your ad simply by changing the layout! |
|
How to gather testimonials that are worth their weight in gold! |
|
How to make it even easier for prospects to take action rather than do nothing! |
|
How to show your prospects a distinct advantage for choosing you above and beyond any of your competitors! |
|
How to create instant credibility with an industry newsletter… and… how to make it a real cash flow generator! |
|
How to instantly disarm skepticism - even the most cynical curmudgeons don't stand a chance against this! |
|
How to double your marketing results by monitoring your promotions! |
|
The right and wrong methods for following up with interested prospects! |
|
How to make powerful offers to instantly attract new customers to your business! |
|
How to keep your current customers coming back… so they never go to your competitors! |
|
How to wring thousands of dollars out of people you'd long ago written off as never buying! |
没有评论:
发表评论