How to Boost Your Business Online
with Facebook Advertising
Facebook ads work. It's a fact.
HOWEVER, just like anything in business, you need to know the lay of the land before you dive in. Once you know how to set up your Facebook ads, your opportunities are endless.
Did you know that there are MANY different strategies for Facebook ads? From more fans, more leads and more sales, Facebook ads can be your secret weapon.
Before I tell you how to boost your business with Facebook Ads, let's take a look at some insane Facebook trending behavior.
If you have listened to the news at all, you already know Facebook has nearly a billion users, with new members signing up every day. Just look at some statistics:
1 in 13 people on Earth are on Facebook
In the US alone there are over 156 MILLION Facebook users
HALF of Facebook users are logged in on any given day
48% of 18 to 34 year olds check Facebook right when they wake up
28% check their Facebook on their smart phone even BEFORE getting out of bed
As a result, Facebook has become a key marketing channel for every business from the Fortune 500 to small, local businesses.
Facebook Ads Are NOT just for Big Businesses
Big, world-wide brands like AT&T, Match.com, Starbucks, Southwest Airlines, and the search engine Bing are just some of the huge, household name brands that have utilized Facebook advertising.
Facebook ads are working for billion dollar companies, but chances are you're not a billion dollar company.
The great news is that Facebook ads can work for you too.
Introducing FB Ads Insider
When you dive into this new training program, here's what you can learn:
Grow a fan base of 1,000s of potential customers who want to do business with you
Build an email list more quickly than you've ever done in the past
Turn a Facebook status update into an ad that can instantly re-engage a lackluster fan community
Directly sell more products and services
Drive tons of traffic to your website
Attract hundreds (if not thousands!) of new fans to sign up for your webinars, teleseminars and trainings.
Fill a live event with the perfect audience
And so much more . . .
Once you see how many opportunities you have with Facebook advertising, your mind will start buzzing with new strategies and ideas to grow your business online.
Here's Why Most Facebook Ads Fail
Unfortunately, some people haven't had my success with Facebook. Many out there struggling to get started, and unfortunately, many of them fail.
It's such a common problem, that it's worth telling you why most Facebook advertising doesn't work.
There are three main reasons why people fail at Facebook advertising:
#1: They don't have a clear goal.
If you are going to succeed on Facebook you have to have a clear goal. Most advertisers miss this key step.
#2: They don't have a consistent, workable sales process.
To turn a visitor into a fan and then into a customer is a process. Many advertisers don't have a workable process in place to make that happen.
#3: Their ad doesn't work.
Some types of ads work on Facebook, some do not. Most advertisers just don't know how to put together simple, compelling ads and then refine them as time goes on to become more and more effective.
But using my 3 easy steps, you can effortlessly get your Facebook ads working for you.
Step 1: Get Clear on Your Ad Outcome
Think of what you want to promote in the ad and what you want people to do when they see your ad.
What do you want to promote in the ad? Lead Gen? More Likes? Direct Sales?
What do you want people to do when they see your ad? - meaning, where do you want them to go or what do you want them to do?
Think in terms of strategy here . . .
Step 2: Set Up Your Ad Funnel
Once you know your ad goal, you now know what you want to promote and where you want to send people when they click the ad. Now it's time to build this out.
If you want to keep people inside of FB, send them to a custom app - and make sure that custom app is optimized to ensure high conversions.
If it is a site outside of Facebook, make sure it is aligned with what you are promoting in the ad - and is completely focused, meaning there are not multiple options on your website where they can click.
Get laser focused and make sure people know what to do when they land on your site.
Step 3: Create the Ad and Track It
A compelling image is key to your ad's success. Choose an image that you know your audience will gravitate toward.
Focus on your audience targeting: Who are you going to target? New fans? Existing fans? Know as much as you can about their likes, interest and where they spend their time - that way you can laser focused on the people that matter most to your brand.
Identify your budget - decide in advance how much you want to spend right out of the gate so you can stay on target.
Track your ad to make sure you are getting the results you are after - conversions are important here!
Come Behind the Scenes With Me
In my latest program, FB Ads Insider, I take you behind the scenes of 5 of the best profit-generating ad strategies. I will walk you through the process of...
Getting Clear on Your Ad Outcome
Setting Up Your Ad Funnel
Creating and Tracking Your Ads
Using a simple, step-by-step approach you'll see exactly what you need to do to flood your business with fans, leads and customers.
In this program, you get access to 5 video modules, each focusing on a different Facebook ad super-strategy. I dig in deep to make sure you know exactly how to set up your own ads - while being ULTRA strategic!
I'll also give you awesome examples of each strategy in action, and show you exactly how to track the results, so you know it's working.
Specifically, here's what you get in this program:
5 core training modules, each diving in deep to proven Facebook Ads strategies. I will show you how the strategy works and exactly how to do it yourself.
PLUS a series of short "FB Ad Basics" videos to make sure you have your foundation set to get started with ads.
PDFs of all of my slide presentations
Transcripts of each training
The "Facebook Ads Essentials Guide" - a guide that will ensure you understand the essentials of Facebook ad campaigns (It's a PDF that will walk you through FB ad metrics, ad images, split testing, what to look out for, how to track ads, best practices, the do's and don't, etc.)
Ad Strategy #1: How to Create a Facebook Ad Campaign to Attract More Quality Fans
It's great to have a bunch of fans, but those fans are useless if they are not going to buy what you are selling.
Here you will learn how to use Facebook ads to attract a lucrative fan base of potential customers that really matter to your business.
Ad Strategy #2: How to Create a Facebook Ad Campaign to Engage an Inactive Fan Base (Hint: We're going to use the new feature of "Promoted Posts")
I get asked all the time, "How do I get my existing fans engaged and talking?" It's a struggle for most.
When you lack engagement on your Page, Facebook can decide NOT to put your posts into the News Feed of all your existing fans. This means that each time you post, you are wasting your time!
The trick is to get these existing fans RE-ENGAGED. I'll show you how to run ads that will re-spark engagement with your fans - and get them excited about your content again.
Ad Strategy #3: How to Create a Facebook Ad Campaign Using Recorded Webinars to Attract Hot, Lucrative Leads
One of the best ways to use Facebook ads is to grow your email list.
This specific strategy will show you how to create a recorded webinar platform and add it to your Facebook Page - no coding or design needed!
Ad Strategy #4: How to use Facebook ads to drive traffic to your ebook, reports, white papers, video series, and other free, valuable giveaways.
These ads are similar to the recorded webinar ads, but instead of a webinar, we will drive traffic to other types of valuable, free content.
Like all the strategies in the program, I will show you examples to model. (If you don't have an offer yet, no worries! I will also give you a list of ideas for free offers to help you get your creative juices flowing.)
Ad Strategy #5: How to Create a Facebook Ad Campaign to Sell Your Programs and Services
FB ads are fantastic for attracting hot leads, but Facebook ads can also generate instant revenue. The trick here is knowing what to promote and how to craft your ad to capture the attention of your ideal audience.
Not all programs and services sell well via Facebook ads and not all price points work either- I will show you what works and what to avoid.
When you join the program you will also receive THREE valuable bonuses, so you can get ahead of the competition even faster.
You'll receive membership into my Private Facebook group. Here, you'll get ideas from other Facebook marketers who are also creating ad campaigns. You can use the group to get feedback and insight. Got questions? Get them answered here!
You'll also receive a bonus Workshop on Facebook ad tracking. You'll learn exactly what's good, and what's not. This workshop will ensure that you are getting the conversions and results you deserve!
And you'll receive my most popular training, "Webinars That Convert Every Time." This training is in high-demand and will take you behind the scenes to show you how I create and promote my webinars to grow my business. I invite you to steal my strategeis in this training!
Your Facebook Ads Insider program is EXTREMELY actionable, meaning it's easy to dive in and start implementing right away.
After you follow the simple steps in these videos, you'll be on your way to grabbing more fans, and more profit. It's so easy that you'll be seeing results in no time. In fact, when you put it to work it will be so easy and so profitable you'll wonder why everyone isn't doing it.
I'll Be Your Secret Weapon
When it comes to Facebook, I've had my share of success:
Social Media networking landed me a book deal with Wiley Publishers. My recent book, Facebook Marketing All In One for Dummies, has been a huge success and has brought me many opportunities. I got that book deal from taking my offline networking online to Facebook and Twitter.
I got my start in Facebook marketing working alongside Peak Performance coach, Tony Robbins, who I had the privilege of working with for over 6 years. And from there, through my social media exposure and campaigns, I have had the privilege to consult for T. Harv Eker, The Deepak Chopra Center, the #1 rated small business blog, Social Media Examiner, plus many others.
My traction on Facebook, Twitter, YouTube and LinkedIn have landed my guest blogging spots on Mashable, Huffington Post, Fast Company and other big publications. I was even named one of this year's Forbes 50 “Social Media Power Influencers.”
With the massive help of social media, along with my partners, just a few months ago I wrapped up a half a million dollar product launch on my latest program, FBinfluence. Without our massive reach on Facebook, Twitter, YouTube and so much more, we could not have seen such huge results.
You Have My Word
If for any reason in the first 30 days you are not ecstatically pleased with your Facebook Ad Insider program, just send me an email and I will happily refund your money.
That's how confident I am you will love and profit from Facebook Ads Insider.
Let's Do This!
If you are serious about attracting a raving fan audience and finally starting to profit from your Facebook efforts, Facebook Ad Insider is your perfect solution.
You'll know how to do ads the right way, every time. Your Facebook fans will start growing at an incredible rate, and you'll start seeing all the sales you've been waiting for.
This is a great opportunity that you really can't afford to miss. Grab your spot in the program now by clicking below, and I look forward to working with you!
This site and the products and services offered on this site are not associated, affiliated, endorsed, or sponsored by Facebook, nor have they been reviewed tested or certified by Facebook. If you need support, don't hesitate to contact us at support@amyporterfield.com
You Have My Word
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