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How to capitalize on each of these four issues to create a flood of clients and generate massive revenue! You Could Double Your Client List In Just 60 Days When You Discover This Hidden Segment Of The Population That Is Just Begging For Personal Training Help From: Cody Sipe, PhD Current Date Dear Fitness Professional, If you want to be one of the elite few personal trainers to establish themselves as an authority with this untapped population, while creating an incredible income and securing your future in the fitness industry, then you need to act now to take advantage of this incredible opportunity. Imagine you were a fisherman who knew about a hidden pond tucked away and stocked with big, HUNGRY fish. And imagine you also had the best rod, reel, and bait specific for that fish. You'd have all the fish you could handle in no time, right? Wouldn't you like that kind of unfair advantage in your personal training business? Sure you would. Now here's how you can do it. So who are these fish just waiting to be caught? They are the largest and fastest-growing population segment in the world They are the ONLY growing segment of the fitness industry (all others are shrinking rapidly) They own more than 70% of financial assets in the U.S. They control half of all discretionary spending (Over $4.6 trillion in 5 years) They have a HUGE interest in health and fitness services They are the most stable and loyal clients you could ever find "Okay, enough, who ARE these clients that I've just got to have??" They are the over 80 million adults age 55+ including seniors and the exploding group of leading-edge Baby Boomers - the largest age cohort in history! And VERY FEW trainers pay them any attention. Why? Some are scared they will hurt (or worse kill) them. Some just don't realize the potential is so huge. Some don't know how to relate or talk to them. Some have been swept up in just doing what everyone else is doing…focusing on the 20-40 year old market. Whatever the reason this represents an amazing, career changing opportunity for you. The mature market is not a niche. It is the largest and fastest-growing fitness market in the world and will be for the next 30 years. I will show you how to fulfill your financial dreams by building a business that dominates the competition. Do you want? A business that generates multiple six and even seven figures? The freedom to step out of your business when you want? Financial independence and peace of mind? A high-quality and upstanding business that you can be extremely proud of? To get in on the ground floor of a fast-growing market? You might be thinking "I don't need to learn this stuff. These clients aren't any different than the 30 and 40 year olds I already train. Right?" WRONG. I assure you that they are and here's why. FACT #1: Their needs are complex. You see the aging process accelerates around the age of 45 and really starts to make an impact around the age of 55. These issues can start to impair their health and well-being if not addressed appropriately. Vast changes are occurring even if you can't see them. Just like an iceberg the majority of the problem lies lurking below the surface - hypertension, insulin resistance, sarcopenia, joint damage, muscular imbalances, reduced proprioception, and injuries, to name a few - so you do a great disservice to these clients if you don't take their specific aging needs into account. FACT #2: Their values are important. Does your company demonstrate a commitment to improving society and helping your fellow man? Do you provide opportunities for personal growth and enrichment? Do you purposefully foster social connections? Can you connect functional capacity to real-life activities? Are your policies serving your clients or the other way around? If you understand the values of the early boomer/older adult you will significantly increase your potential clients, close a higher percentage and keep them longer. FACT #3: Their goals are different. Ripped abs, bulging biceps, shapely legs, tight butt…these are highly motivating reasons for younger clients. In fact, if you are going to be successful closing potential clients and then training them successfully you probably focus on these, or similar, benefits that they will get from training with you already…right? Well good luck using those same tactics with this group. Do they want to lose some weight and look their best? Yes. Do they want to tone up? Yes. BUT are these the only or even the biggest motivational reasons for them to exercise? NOT AT ALL. If you don't understand their goals you will likely NOT get them to buy. FACT #4: Their expectations are higher. The personal training industry is a mess. While I have had the opportunity to meet and work with intelligent, professional, knowledgeable, skilled and ethical trainers I have also had the displeasure of meeting many, many more that aren't. If you want to be recognized and valued by this group of potential clients then you MUST stand out above the crowd. It doesn't mean that you have to have a PhD, 15+ years of experience, multiple advanced clinical certifications or a magnetic personality (like me) but it does mean that you need to align your credentials with the elevated expectations that this group possesses. In Booming PT Profits I will teach you how to capitalize on each of these four issues to create a flood of clients and generate massive revenue! One-Time Payment of Only $179.00! BIG Niche "Thanks for inviting me to speak at your workshop in Indiana. I gotta admit, I went into this thinking I was going to teach fitness trainers how to marketing, attract, and sell to the mature population. That's what I specialize in, in fitness marketing. Truth be told, I had no desire to learn about the "training" of this population because I just assumed that working with seniors would be difficult and I'd probably end up breaking them. However after hearing you speak that day and as you explained the market, their needs and wants and how this segment of the population is growing faster than any other, I have a whole new perspective on things. I can say without any hesitation that the mature population is the next BIG niche for fitness pros and that you are the authority who can give any trainer the knowledge train and deliver amazing results for the mature market. " Bedros Keuilian http://PTPower.com Passion and Success "Cody is one of the few that really understands what it takes to be successful working with the mature population. He is also one of the few who is actually in the trenches practicing what he preaches, and so he truly does get what it takes to be successful creating a niche working with older adults. When Cody makes a recommendation , you can be sure he is calling on his past experience and not just conjuring up something he has read or basing on someone else's experience. The proportion of Americans ages 65 and older is projected to increase from 12% to 20% of the population by 2030. The Baby Boomer population - currently between the ages of 47 and 64 - is the group driving this increase. Baby Boomers have a desire to age successfully and they spend more of their disposable income on health and fitness than any other age group. They already know that a healthy lifestyle is the basis for successful aging and this rapidly growing group will continually be looking for knowledgeable health and fitness professionals to show them the way. Cody has a passion for working with this population and has proven that a fit pro can be very successful focusing their business around them. His program, Booming PT Profits, is designed to teach personal trainers how to build a successful business around the mature (age 55+) market. If you want to create a niche working with this clientele, you can't go wrong with guidance from Cody!" Tammy Petersen, MSE Founder and Managing Partner The American Academy of Health and Fitness Leading Continuing Education Provider for the Fitness Industry www.aahf.info Think that this means working with crotchety old geezers who do nothing but complain, talk about how things were better "in the good old days", and discuss their latest bowel movement issues? I understand because I used to be just like you until my career-altering "aha" moment which taught me that this is NOT TRUE. "Aha" Moment That Rocked My World You see as a kid I didn't spend much time around anyone at all over the age of 55. Both my grandfathers died when I was really young. My dad's mom died not too long afterwards and my mom's mom we didn't see that much. So I had very little exposure up until the now infamous nursing home incident. You see, my youth group decided to visit the local nursing home to socialize, sing some songs and cheer up the residents. I had never been to one before. The first thing I remember as I walked through the front door was the stench of stale urine mixed with antiseptic that hit me like a brick. Then the walk down the hallway past folks in wheelchairs drooling on their "bibs". At one point I remember a lady grabbing my arm, muttering something incoherent to me through her toothless gums and then laughing crazily. After that I NEVER wanted to be around anyone older than my parents again. I carried this vivid and rather traumatic memory with me to grad school in exercise science. Since the program was a clinically based one of our responsibilities as students was working in the cardiac rehabilitation program on campus. If you have any experience with cardiac rehab then you know it is full of-you guessed it-- older adults. Talk about being nervous. I kept thinking back to that nursing home and I swear I could still smell that awful smell. However it was here that I had my "aha" moment. The group of clients I worked with was the complete opposite! They were intelligent, capable, witty, humorous, social, interesting, creative, adventurous and fun. I realized that not everyone was destined for the nursing home and that growing older could be a positive and enjoyable stage of life. I fell in love with this population right then and there and have since dedicated my career to studying, training and spending time with them. It was the best career move I ever made. After working at a number of facilities and programs and developing an expertise in aging I realized that most clubs and trainers had no clue as to the vast potential that this booming age group offered or what the heck to do with them anyway. Business Crushes It With This Market and Yours Can Too How can I be so absolutely confident that a boomer and senior-focused business will blow all of the other competitors out of the water? Because my business does just that. You see not only am I a doctoral trained exercise physiologist and professor. Not only am I an experienced and highly sought after fitness expert specializing in aging and fitness. Not only am I a world-renowned presenter and author. I am also a fitness club owner who has created an extremely successful and profitable business specializing in the 55+ population in a competitive and saturated area that has seen numerous clubs and studios come and go over the past few years. In fact the vast majority of our clients are past the age of 55!! After spending years watching fitness professionals either ignore or blow it with the older population I decided to put all of this knowledge and skill to good use and open my own facility. I wanted to create a unique facility that from A to Z was completely focused on the wants, needs, desires, fears, hopes, dreams and challenges of the 55+ client. From equipment to layout to decor to programs to trainers to protocols to policies…nothing was left out of the equation. The result? Nothing short of a grand slam. I want to share with you my vast expertise, experience and success to catalyze your career and put you on the fast track to financial success, independence and security! Before now I have only shared bits and pieces through journal articles, conference presentations and consultations. But now I have put all of this amazing information and experience together in one place in Booming PT Profits. Capitalize on The Spillover Effect One of the absolutely awesome advantages of building a business that is built around the wants and needs of older adults is that so many other types of clients love it too! This is what I call the Spillover Effect. Middle-aged women in their 30′s, 40′s and 50′s absolutely love this atmosphere. Think about it. Why do many of these women leave the traditional fitness setting? They don't feel comfortable or confident with so many other fit, good-looking and usually "scantily clad" people around. They've typically gained a little weight after having kids and eating poorly. So they are motivated BUT have many, many concerns, fears and worries. So in a typical fitness setting there are just too many comparisons and so they don't stick with it. Individuals with physical limitations and challenges love it too. They know they can get the kind of expert care and attention that they need without being ridiculed or left out or feel like they are second class. In fact, there is a HUGE population of individuals who do not work out and who do not want anything to do with your typical gym full of hard-bodies and "no pain, no gain" attitudes. This is the golden "sedentary market" that fitness experts clamor about. They represent the other 80% of people who do not belong to a fitness center or program of any kind and they can be yours for the taking IF you provide the right atmosphere, philosophy, expertise and equipment. It must be the total package in order to create that USP (Unique Service Proposition) that will set you apart from all of the other facilities and trainers around you. In "Booming PT Profits" you will: Learn how to use effective, evidence-based functional training methods for maximum success and minimum risk Discover the "hidden market within the market" that are just waiting to pay you premium fees for your services Get more clients; close more clients; keep more clients Set yourself apart from all of the other competition by developing a Unique Selling Proposition Create an endless stream of new leads automatically Increase medical referrals Generate multiple revenue streams Command higher fees Remove misconceptions that are holding you back from your full potential Train more diverse and more complicated clients with ease Build a massive and responsive email list Use online tools for extremely cost-effective marketing Offer highly specialized training programs Get tons of free media exposure I have spent years and countless dollars amassing the incredible information that I am going to share with you in this product. You would have to spend thousands of dollars and hundreds of hours traveling to conferences and workshops and reading stacks of books to get the same amount of information that I am providing to you at a mere fraction of the cost. I have worked with and been mentored by some of the best content and business experts in the industry. And what they have taught me I am going to teach you. In fact, hear what some of them have to say about this amazing product. Listen to Cody "I have been in the fitness industry for 17 years and have learned from numerous fitness educators. Dr. Cody Sipe is the person that I go to in order to get insight into the baby boomer and mature fitness markets. Reading his articles, attending his presentations and talking to him personally has all helped me better understand, market to and get better results with baby boomers and older adults." Rick Kaselj www.exerciseforinjuries.com Creator of Muscle Imbalances Revealed, the #1 product for trainers to resolve muscle imbalance issues MODULE #1 Breakthrough Functional Training Video Series and Manual: This 3-video series with over 75 minutes of rich content includes: Functional Foundations; Functional Assessment; and Functional Exercises. This series discusses important foundational concepts that MOST trainers have NEVER even heard about including Cody's very own "7 Principles of Functional Training for Older Adults". You will learn valuable assessment tools that you can use right away to identify potential problems and issues that are lurking beneath the surface. Plus there are demonstrations and explanations of numerous functional exercises and progressions. You will want to watch this content over and over again. The companion manual to the video series highlights and summarizes critical concepts and information in an easy-to-follow and very usable format. MODULE #2 Breakthrough Balance Training Video Series and Manual: This 3-video series is jam-packed with over 60 minutes of cutting-edge information on an issue of growing importance and extreme complexity - Balance Training. It is WAY more than standing on one leg or a foam pad. You will learn the "inside" training techniques Cody uses with his own clients based on a PROVEN and holistic system of balance enhancement. Included is: Foundations of Balance Control; Balance Assessments; Balance and Mobility Enhancement Exercises. The companion manual to the video series highlights and summarizes critical concepts and information in an easy-to-follow and very usable format. MODULE #3 Insider's Guide to the 55+ Marketplace: You CAN'T penetrate this lucrative market unless you understand it inside and out. Here, I reveal the "secret" information that will create a flood of new clients including the 4 distinct market segments; the "hidden" clients that are the easiest to attract; the population that you will NEVER get in the door; the clients you DON'T want; and important qualities of a successful 55+ trainer. Includes video, audio file and report. MODULE #4 Secrets of the Studio that Sucks: Want a facility that literally sucks in these clients like a black hole giving you a completely unfair advantage over your competition? I will give you the details on how to do it the right way. From equipment, environment, policies and procedures to programs, services, staff and much, much more I will show you how to create a USP (Unique Selling Proposition) that connects with these clients on a deeper level making it easier than ever before to sell them. $260 VALUE if purchase separately! BONUSES BONUS #1 Underground Sales and Marketing Workshop: Be a "fly on the wall" as fitness business experts Dan Ritchie, PhD, Bedros Keuilian (www.ptpower.com) and Cody Sipe, PhD teach an elite group of success-minded trainers how to create a massive income using proven fitness business strategies with the mature market. Filmed live at the ACSM Headquarters in Indianapolis, Indiana, this amazing 6-hour workshop will provide you with even more incredible content about how to understand, market to, sell to and make money with this lucrative population of clients that no one else seems to want. ($99.95 value) BONUS #2 Assessment ToolBox Swipe File: Creating forms is a tedious, boring task that doesn't make you money…so stop doing it! I've done it all for you. All of the assessments described in the Breakthrough Functional Training and Breakthrough Balance Training video series are included here complete with instructions and scoring forms. This is straight-out-of-the-box resource that you can begin using immediately. Since they are in Word document form you can then easily add your own logo, tagline or adapt them to meet your specific needs. ($19.95 value)   $120 Worth of Bonuses alone! Total Value, Orginal Price and Current Discounted Price Get It ALL For The One-Time Payment of Only $179.00! Growth Market "Cody Sipe is among the trend setters in fitness and wellness programs for older adults. His recognition of the importance of the new consumer majority is a testimony to his cutting edge approach to doing business in a changing market. His new product focuses on one of the few new growth markets of the decade and offers the tools needed to succeed. He recognizes that the sales and marketing approaches that worked with yesterday's youth market do not work with older consumers. Those with a desire to capitalize need to take the time to understand the consumer as well as the product. Unlike many that focus only on physical well being, Cody has taken the time to understand and connect with later life values. I have worked with him on developing strategies to improve programs and services to older adults through the International Council on Active Aging (ICAA). He is both a valued friend and trusted advisor. I always feel confident calling on him to assist me with identifying the latest research and trends in the field of later life health and well being programs. " G. Richard Ambrosius Vice President of outreach and Group Programs, NeoCORTA Leading Expert on Marketing to middle Age and Older Consumers and Senior Living Culture Change Awesome Investment "As one of the "go to" leaders in the fitness industry I have worked with some of the best of the best fitness professionals in the world and Cody ranks right up there at the top. He not only has an incredible amount of skill and knowledge in exercise and aging but he has proven that you can make a ton of money in the fitness business with the older population. I know that with the incredible information in Booming PT Profits you will get more clients and make more money because it is based on many of the same principles and strategies that I used to grow my hugely successful fitness studio in Boston and that earned me the title of Boston's Best Personal Trainer three years in a row and the very first Personal Trainer of the Year award from IDEA. Booming PT Profits is one of the best investments you can make as a fitness business owner and entrepreneur!" Ken Baldwin, MS, CPS IDEA Personal Trainer of the Year Founder, National Posture Institute President, Educational Fitness Solutions Only $179.00 - Order Now! - There is NO RISK for trying Booming PT Profits. If you are not thrilled with how it can explode your business then contact me for your refund. Your satisfaction is 100% guaranteed. Well come to think of it there is one risk. The one risk for you is in NOT getting this now. You risk leaving lots of money on the table and missing out on this incredible opportunity. Don't let fear, doubt and indecision keep you from taking control of your financial destiny. I know the information that I am going to share with you will help your business grow like it never has before. P.P.S. - You cannot get this kind of information all in one package anywhere. You would have to travel to multiple conferences, read a stack of books, scour dozens of research articles and ultimately spend a ton of time, energy and money just to get the information that I distill for you here. The bottom line is that you are getting a ton of value for the price here. Others recommended that I charge two to three times the amount I am offering here but I said no because I know what its like to struggle with growing a business and wonder if you are going to make it through the next month. I did not want cost to be a barrier to your success so I made it extremely affordable for you. Note: Booming PT Profits is downloadable videos and handouts. No physical products will be shipped. After you order, you will get INSTANT ACCESS to download the videos and handouts. The handouts format is adobe acrobat PDF, which can be viewed on Mac or PC. The video format is MP4 which can be viewed on Mac or PC. The audio files are in MP3 format which can be heard on Mac or PC. If you have any questions, please contact us via email at: drcodysipe@gmail.com.