Successful people do the things un-successful people don't want to do
To success in the real fashion business. There could be many a reason why you have landed here and why you are reading this, I won't presume to know them, all I ask is that you take just 5 minutes to read this homepage, it will either be just what you have been looking for or it won't. Either way, it will take just 5 minutes and 5 mins in this fast paced, exciting business can be the difference between success or failure.
Endorsed by emerging designers, brands, students & entrepreneurs worldwide. "An amazing body of work from an industry professional. Full of explanations, working examples, relevant fashion buyer and press contacts and insider tips, this is fast becoming an underground fashion bible used by emerging designers, brands and labels worlwide" Jason Harls - Project NY. "Successful people do the things un-successful people don't want to do" This site is dedicated to the business of fashion. It addresses and solves the many everyday issues & challenges faced by emerging designers, brands & fashion entrepreneurs. ** Now includes my 250 premier store & Department store menswear buyer database, updated 400 store womenswear Department store & boutique database as well as 400 Top end PR/Magazine International and UK fashion Editors & Assistant Eds!.** Here's a free focused Menswear Fashion Press list for you. Click the yellow link below. http://www.boutiquebuyers.com/Men Fashion Editors Mail.xls 1050 Fashion Buyer & Fashion Press Contacts included.!Remember, The Fashion Press are very powerful with regards to brand exposure. This site is not about celebrities, fashionistas, style, trends & the like It is about the real business of fashion. Here you will acquire the vital information you really need to know if you are serious about entering the fashion business or already a part of it & wishing to expand. The 650 designer men's & womenswear buyer databases, plus 400 UK and International fashion editor and assistants I provide are a major bonus and gives you a real headstart,so I welcome you to Boutique Buyers.com & hope the site inspires you to even greater success within the most amazing business in the world. So, just what will you get from BoutiqueBuyers.com?My 27 Years of Fashion industry experience ( Fashion showroom Sales & Marketing, Buyer contacts, Fashion press contacts, Press Release writing, Designroom, Brand development & consultation exp, Production, costing, QC exp, Despatch & Distribution, Cashflow & Credit control exp.) plus my personal 650 store buyer database, best menswear & womenswear retailers, and 400 International & UK PR/Editorial/Fashion Editor contact lists. This is no ordinary website, everything is written how I speak, in laymans terms, clear and without the hype. The E-guide is not about me and my life in the business, It's a guide with working examples and contacts which outlines exactly what you need to duplicate my successes in the industry. Unlike many,who write books and guides, I am not a retired and this is not about my life in the fashion industry, I still work in the business today and still excel, using all the methods I outline in my guide. If you want real success in the fashion business, read on. If you believe the fashion industry is just about Catwalk's, celebrities, PR & parties, this is not for you. What Will my E-guide actually help you with?Just about everything related to the fashion industry and all the issues emerging designers face in the early days. From the problems faced once samples are created, patterns, graded size sets & the costs involved, small Production runs, who does them? Sales, agents, distributors, how do you find and attract them? marketing & PR, Exhibitions, which one's to do and which to stay away from, What documentation you'll need, when to apply, how to apply, how to do a press release, who to send it to? what else do the press require and in what format? Costing sheets, Sales order sheets, UK terms & conditions, setlement terms, payment terms, Inco & shipping terms, Credit notes, return notes, packing notes, retrospective discounting, and vitally, how to target, attract & obtain orders from buyers, using well rehearsed tried & tested techniques. I then give you my buyer database to give you a major headstart so you do not have to do the years of roadwork I had to do. All this plus so much more! You can only advise on these things if you have actively done them time & again for many many years, which I have & still do, so if you are looking for the answers from someone successful and still active in the business, you have come to the right place! So, are you ready to succeed & ready to work or do you want it handed to you on a plate! if so try an easier business, the fashion business rewards those passionate about it. Do not think for one moment that you can design a stunning collection ( men's, women's,accessory, jewellery or otherwise) hand it over to sales showroom or agency and sit back and wait for orders to roll in! It will never happen at the outset and you will be left both dissappointed and with little to no orders. I explain exactly why. ( I remain a fashion agent also so you're hearing the truth from the horse's mouth!) **Toward the botttom of this homepage there are full details relating to obtaining your copy of the buyer database and full e-guide. ** Latest News- June 2011**As well as the 400 store Fashion Buyer Database, I also now provide you with a further 400 UK/International Fashion Editor/ fashion assistant details for all the major publications, Vogue, OK, i-D, Glamour, Grazia etc etc. Full name, address & contact details! Also I have now added my 250 store menswear database which gives you the very best Menswear buyers ( department stores and independent retailers) I Hope, if your so inclined, that you do take full advantage of all the top fashion buyers & fashion press contacts in my e-guide, and proceed to contact each and every one with the details provided paying close attention to what I advise to do and more importantly, what not to do. Success is in all of us, only the determined, persistent & passionate will realise such success. The very small investment in time you make now can make all the difference for you tomorrow. Renato Author of 'Some Buyers Will, Some Buyers Won't'. "I loved reading Some Buyers Will Some Buyers Wont. It was informative and very easy to understand. I loved the way it was written and straight to the point. I do intend on using the contacts that you have send me. Usually this information is very hidden and expensive. If you have anything else and would like any feedback I would love to read it. I have been learning everything on my own and it is nearly impossible to find someone like you who shares their knowledge with people like me." Nadia Ivanova Designer www.naiivanova.com "One of the better & non glossy fashion sites on the internet. This is important stuff for us to know. Very fortunate to have come across your site, why don't you advertise more? This is vital stuff for guys like me to understand, we don't get this kind of hands on knowledge or insight at Uni or college" Thiago Rodriguez - Fashion Grad. Hi Renato, I recently bought your e book and contact lists. I haven't done anything with them yet but I wanted to say thank you. Not much is what it says it is anymore!! So it restored my faith in human kind!! Nicola Ball Halo & Co.
Updated 23/06/2011 The Sneak preview is highlighted further down in green. Everything you really need to know is right here, plus the premier store, full contact detail 650 buyer database and 400 PR contacts included. ***Tip 1. Most designer's ( men's, women's & accessory designers) do not contemplate mail order. Most focus on retailers and e-tailers yet the mail order business is enormous. The biggest and brightest mail order business is Shop Direct. Send them your company details at supplier.enquiries@shopdirect.com and get in front of them! Their orders alone dwarf all orders you will get from department stores, e-tailers and independent stores put together, however they have a very specific way of working and will require photographic samples and usually factory compliance details as do most of the large multiples. It takes time, effort, expense & determination putting together sample collections. To get in front of fashion buyers is not as easy as it sounds, however, your intrigue has led you here and you now are at the right place at the right time! Whether a fashion or accessory designer launching a new label, expanding an established label, studying fashion or just have a great fashion idea you want to pursue, at some point, fashion buyers will be involved & that is my area of expertise.
I operate in the real world, and after 27 years, I remain in the fashion industry. Because the information I provide below has already helped many thousands,with the practical information they needed, I can confidently state the following. What you shall read below, & in my e-book guide, is what you have been looking for if you want a full understanding of the business acumen needed for success in the fashion industry. You may just want the best 650 fashion buyer details and 400 PR details, they are in the e-guide, all 1050! By applying this advice, knowledge & understanding, you simply supercharge your chances of securing orders with the very best fashion retailers and e-tailers worldwide. Without it you may well be treated like many thousands before you and face zero replies or a wall of rejection. Read some of the testimonials below, contact them directly if you wish, but know that I assist individuals, young upcoming designers & brands, fashion students & graduates with practical information often overlooked, yet vital for success in the fashion industry. It is my first hand experience which, in the real world, counts for everything.
'To know the road ahead, ask those coming back.' Chinese Proverb Full details regarding how to get your copy of 'Some Buyers Will, Some Buyers Won't' are directly below & at the bottom of this homepage. I know you are serious about your business or your idea or you would not be here, don't think twice about this, just go for it & see the results for yourself. If there is one vital thing i have learned from my 27 years in the fashion industry, it is that knowledge is not just empowering, it is massively money saving! With the information you are about to acquire, not only shall you be at a huge advantage when it comes to deal negotiation & numerous calculations, whether that be with fashion buyers, agents, showrooms, distributors, CMT outworkers, fabric & trimming suppliers, printers or shippers, but your newly acquired understanding will grant you power! Why? Because of your confidence in the knowledge you now possess, which resonates & assures everyone that you know what you are talking about & trust me, what a difference that can make to a deal, whether it be negotiating payment terms with buyers or cmt prices with outworkers. Contrary to popular opinion, in the business of fashion, it is not solely about who you know, in fact it is more to do with what you know.
There is a lot of information on this, my Homepage. It is intentional so as to give you insight as to what you really need to know in order to achieve real success in the fashion business,so sit back, have a coffee and enjoy the read. I See & I forget, I Hear & I remember, I Do & I understand. Chinese Proverb
** Now with an updated 650 store Buyer contact Database and 400 Fashion Editors for all the major publications as of 09/08/2011 Everything you ever wanted, or needed, to know about the real business of fashion. How showrooms, agents, distributors and buyers all interlink & how to attract them. The terminology used explained. Why costing sheets are vital with examples. Certified Terms & Conditions for order sheets provided. Common shipping terms explained plus so much more! Buyers may insist upon DDP, FOB or CIF shipments, what do they mean and why? Buyers will insist upon having returns notes & credit notes when needed,what is the difference and why? What are settlement terms as opposed to payment terms and why are costing sheets & cmt cutting dockets vital? Everything & far more discussed & explained within. This is not your usual 'Sales & Marketing' type material, There are many great books already written on the subject. 'Some Buyers Will, Some Buyers Won't' is written as a narrative, as i tend to write as i speak, and is an immediately delivered, high quality e-book, written with first hand experience & outlines not only what you should do but, more importantly, what you should NOT do, things which will actually repel orders! There is nothing worse than being baffled by terminology & situations thrown at you that you have little understanding of, I unveil all the most common, everyday situations you could find yourself in with clear & concise explanation, & that is where knowledge really becomes power which, i assure you, shall be yours! It is a must have, practical & informative guide, written with 27 years experience in the industry, easy to follow & which includes a full contact, 650 store, full buyer detail database of the best UK lifestyle boutiques & Department stores, as well as 400 PR contacts for all ther top magazines.
**Endorsed by upcoming designers of clothing & accessories, brands & fashion students Worldwide** Many reader's have commented on the Chapter entitled 'Why some labels succeed where others fail' and have said this alone is worth it's weight in gold Its time to further your hard work so far. At boutique buyers, I provide the no frills, no fluff information you will need in order to do so. Are you interested or involved in the real business of fashion?Let's be brutally honest, no creative individual wants to develop their sample collection, be it clothes, accessories, bags or jewellery only to receive little to no orders and then be forced to have to clear their samples at sample sales to recoup some costs! This defeats the object completely & ultimately you lose a lot of money doing this! We want your collection to receive orders & to be stocked in the very best retailers there are. At boutique buyers we show you exactly what buyers look for in a collection, what to do (& what not to do) in able to obtain orders and then we give you over 650 UK full buyer contact details to approach,so,no more slaving over samples and creating zero orders! Let's get you into retailers! These buyer contacts are invaluable & cannot be bought anywhere on the web! You cannot Google buyer names or contact details & here it is, all provided for you, plus everything you ever needed to know about getting into these stores . Don't second guess just download the free trial & go for it and make full use of this fantastic offer. It really is as good as it seems! I am so confident that this information & buyer contact details can only but help you, I have included a free trial read ( plus buyer contact details) as a free trial below. Just download it and read for yourself. Its free & highlighted in green below. Click the trial below for a sneak preview! http://www.boutiquebuyers.com/The Trial.pdf
Australian designer, Alannah Hill. This beautiful store is a converted bank and it is stunning! It is huge & stocks both established & new designers from all over the world, everything from clothing & accessories to body cream's! Would you like to see your merchandise being sold alongside the very top designers in the fashion industry and in such beautiful boutiques? It is not a dream, it is entirely possible & below i show you exactly how.
Maybe you have a natural flair for fashion & would love to be a part of the industry? Maybe you already design & want to see your merchandise alongside the major designers in stores such as Selfridges, Neiman Marcus, Liberty, Harvey Nichols or Browns or the best boutiques in the UK. Either way, you are at the right place & at the right time! This is the ultimate resource pack & guide How to target, approach and secure orders.
I am often asked " where do we show the collection from?" or "Can i show from home?" Showrooms are expensive, even short term showrooms on a 4 - 6 week let are expensive. If you plan to show your collection in central London, showrooms are very expensive and if you don't have fixed appointments there is nothing worse than sitting around in your paid for showroom waiting for buyers to show up! It would be much more cost effective to either take part in a well attended & recognised trade exhibition, where buyers visit en masse. Great to fix appointments with buyers at their stores also. Buyers don't mind this initially as it's a zero risk/outlay for them. I tell you the terminology we use, as well as tricks we employ, to get us in front of them. The only affordable & easy to follow fashion resource available on the internet which includes full & current address & contact details for over 650 UK Department store fashion & Accessory buyers, lifestyle boutique buyers & top end e-tailers. **Updated 09/08/2011** My advice, don't invest in a showroom unless you have guaranteed fixed appointments with buyers & if you do take a showroom, double book your appointments! Buyers cancel at the last minuet, forget, get delayed or take extended lunches! You would be better off having multiple buyers in the showroom at the sametime! I have done this numerous times and it actually has the effect of creating such a buzz around the collection, buyers feel as though they are missing out if they don't place an order! Ideal for us! For short term showrooms in central London, contact Kelly Myers at The Langham Estate on 020 7580 5656 or email kelly.myers@langhamestate.com I have found Kelly to have reasonably priced showrooms in W1 but still expect them to be in the region of £2400.00 plus VAT per month (That's about £85 per day) This is for approx 500sq ft which can accommodate about 4/5 6ft garment rails, holds about 350 hanging garments/Accessories & bags. He handles UK showrooms for designers worldwide wanting a central London UK base whilst showing their collection in London. Much more of this type of advice in the e-book.
This ebook is delivered immediately. It downloads to you instantly. No waiting, no fuss & dont forget the freebie bonus! See below The Content page:
When I started in this business as a know nothing 19 year with little knowledge & even less contacts, I was told, by industry experts, I would not survive in the fashion industry! They thought because I was just a 'regular' guy that I didn't have what it takes! Great proving people wrong & making them eat their words! I did just that & proved them all wrong. From a starting point of selling t-shirts & knitwear to Topshop & Miss Selfridge for Jeffrey Rogers, I ended up traveling to all the major fashion weeks around the world & selling couture dresses, via Harrods, to Saudi princesses by Maria Grachvogel. I had to drive to 10 Downing Street to deliver dresses & suits by Sara Sturgeon to the then Prime Ministers wife! Today, in 2010, I still sell high fashion & I still travel all around the world exhibiting at Fashion weeks. Along the way I have supplied some of the best department stores in the world including Harvey Nichols, Selfridges, Brown Thomas, Neiman Marcus, El Corte Ingles, Bloomingdales, Bergdorf Goodman, Saks, Lane Crawford, David Jones, Harrods, Liberty to name a few & hundred's of the very best fashion & lifestyle boutiques in the UK & around the world. If I can, you can, it is the knowledge & confidence that counts. The words 'cannot' or 'impossible' do not exist because if i can, you can & this e-book shows you exactly how! It took me quite a few years to collate everything I have learned right from the warehouse, through production rooms, sampling rooms, design rooms, cmt outworkers, factories & sales showrooms. I have now put all of that information, along with up to date buyer name & full contact detail buyer directory, into a very easy to follow resource guide, in the form of an e-book. These buyer & fashion editor contacts are invaluable & cannot be bought anywhere on the web! You cannot Google buyer names or contact details & here it is, all provided for you, plus everything you ever needed to know about getting into these stores. Don't even think about it! Just go for it and make full use of this fantastic, one time limited offer. It really is as good as it seems.
I also offer a full one to one consultation which entails going through your collection in depth and advising on every area. With this consultation comes the full buyer database but on contact manager software making it ideal to direct call, direct email, direct mailout, add or amend details plus much more. Please contact me directly at mail@boutiquebuyers.com for full details of this service.
These fashion & fashion accessory buyers in the directory, complete with buyer name & full contact details, are responsible for stocking everything from fashion, swimwear, lingerie and jewelery to accessories, bags, belts, gloves, shoes and scented candles! They are also very interested in both 'ethical fashion' & the growth in ' organic fashion'. The fashion Editors I have listed are the creme de la creme for all the major publications. This book is for everyone, students, graduates, designers, PR's, companies & individuals. Regardless of background, all who aspire to sell their merchandise through premier UK retailers & e-tailers, this is where you get your head start. If you are remotely interested in supplying your fashion merchandise to these buyers, no matter where you are in the world, grab a copy of Some Buyers Will, Some Buyers Won't plus buyer directory now. What will you find me doing today in the fashion business?Today I work with the multiples. The largest retailers in the world, such as Next, River Island, M&S, Urban Outfitters, Shop Direct, Zara and the like. These guy's buy specific merchandise from me that they cannot do themselves. The orders are large ( 5000 - 10,000pcs per style per col). I enjoy this new element of working, It is largely done via cloud computing and Cad's ( Computer aided designs) which I find fun. Negotiation is still a very large part of my business, Oh and I still brand build with smaller emerging menswear, womenswear & accessory designers to help them launch their collections the correct way, so all in all I keep myself pretty busy. I also still work in the Couture and Haute Couture environment. I represent one designer who sells to Saudi Royalty, Barneys, Net a Porter, Browns, Harrods, Harvey Nichols, etc so I am still highly active in the luxury arena also.
With 26 years experience in the UK fashion business, 20 of those years in sales, the rest spent in every department within a fashion house, this straightforward guide has been put together by one who knows all the tricks of the trade! There is nothing currently available which explains in laymans terms exactly what to do and what NOT to do in order to secure orders with these fashion & lifestyle buyers. This digital e-book contains a wealth of information. How much does all this invaluable information cost? £19.99 No further charges for anything. For a wealth of information, a 650 store detailed buyer directory and a 400 fashion Editor contact database! That's 1050 full fashion contacts! Just to get you started.
NOTE: We use ClickBank to process all orders. ClickBank utilizes the strongest security and anti-fraud features available on the Internet and never stores your financial data on their system! They are approved by the Better Business Bureau. Save yourself a fortune in time & money! It;s all here! The Legalised & Certified UK terms & conditions alone will save you over £200.00!
And don't forget, When purchasing my eye opening book you also get the free e-book "Get Paid to shop" by Avril Harper as a freebie!
For Further enquiries, Please contact us at: mail@boutiquebuyers.com |
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