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IF YOU CURRENTLY OWN A CONSTRUCTION COMPANY, OR IF YOU'RE ABOUT TO START ONE, THEN THIS INFORMATION IS FOR YOU. Construction Marketing Guide for the 21st Century The Complete Marketing System IF YOU CURRENTLY OWN A CONSTRUCTION COMPANY, OR IF YOU'RE ABOUT TO START ONE, THEN THIS INFORMATION IS FOR YOU. "If You're Too Busy Running Your Construction Business To Even Think About Creating an Effective Marketing Program- This Is What You've Been Waiting For. Now you can market in a focused manner and generate lucrative projects, customers, and profits." Transformational Business Development, Advertising, Marketing, Customer Attraction and Client Retention Strategies REVEALED... A U.S. Bureau of Labor Statistics report predicts that nationwide, 462,755 construction firms will be forced to close in 2013. Four Hundred Thousand! The effects of the recession that we were supposed to climb out of keep dogging the U.S. and we just can't seem to pull out of it. And it's likely to get worse. Economic forecasts are not looking up. Bad reports have recently been released from major economic analysts. Agencies like Standard & Poors, the Economist, and Forbes Inc., have all put out forecasts that predict the next few years to be bleak. But construction firm owners aren't the kind to take this lying down, and there is something you can do. By taking simple action to define and plan your marketing efforts you can survive. In fact, some firms are not only surviving, but seeing record profits. These companies are unique in that they are using consistent, planned marketing efforts. This program can help new or struggling construction contractors beat their industry's high failure rate. With the Construction Marketing Guidebook you will learn how to plan and guide your entire staff's marketing efforts. The system will enable you to: Gain the full potential of marketing resources Put a simple, easy-to-follow plan in place....today Increase fee percentages Gain value over the lifetime of a customer Cut a traditional marketing budget in half All while gaining market share and gaining fees you are currently leaving on the table. I'm Mike Arnold, creator of Construction Marketing Guidebook- a full-blown Marketing System. My professional story began as a young marketing manager in a company with little guidance or understanding of what marketing meant to the organization. I shadowed the outgoing manger for a week and was taught all the skills to master "reactive marketing." This is where you wait for marketing needs to arise and then react with a solution. The problem with this method is that you are always 2 steps behind and you end up guessing on what to spend your money on. The leadership and most employees had little understanding of what marketing was to our company, or what the marketing manager was really supposed to do. So I reacted to numerous marketing requests and tried other marketing vehicles that the budget would allow for. Some things worked, lots didn't. We did OK while I was at the company, but we could have done much better with a strategically designed, proactive marketing program. After I left that company and as my career progressed, I found the lack of guidance and clear marketing direction to be a common ailment among small businesses. A few years later I reached a low point when I was laid off from my second job, because the company wasn't making enough sales. As the marketing manager I felt I had failed. Not because of lack of effort, just the wrong effort. Again I was working for a company with a fledging marketing department and little understanding of what to do with it. There was no marketing program before me, and I was trailblazing, just not in the right direction. I remember the feeling I got when my boss laid me off. It felt like a warm shockwave that slowly poured from my head down through my body. A tight knot formed in my stomach as thoughts went to my wife and 4-month old son at home, where I would soon be joining them. After the initial shock wore off I realized how important marketing can be for a company. It can mean the difference between keeping employees, or letting them go. The difference between doing work you like, or just doing any work you can scrounge up. It means the difference between sleeping good at night, or tossing and turning. Ultimately it can mean the difference between a family thriving, or that family struggling. Soon I decided to never let that happen to me again. In my next position I studied techniques, joined groups, explored, and reached out to industry veterans to define what marketing was to my industry and my company. I set out to identify and map out the core marketing activities that would set a solid foundation for a professional service firm. And not just for Marketing Directors, but for anyone and everyone. I wanted to create a system that would provide a foundation that to support the families, goals, and dreams of an entire company. The Construction Marketing Guidebook is the result of my efforts and provides you an immediate, focused marketing program. The program is a robust platform for you to base your marketing activities, yet it is condensed and simplified into FIVE easy steps. The complete package includes The Guidebook® and Five Workbooks to walk you through each step. TO START, crack open The easy-to-read Guidebook. This is a full textbook that lays the program out in detail and will be your marketing bible throughout. The book is the framework of this full-blown marketing system, and defines the methodology of the program. NEXT is the best part. Information and ideas are fine, but let's bridge the gap to implementation. A full line of engaging Workbooks will provide you with a direct path to follow. The actions contained within will define your firm's image, goals, targets, and specific action items. As you complete the easy exercises in the workbooks, your thoughts and ideas will form, evolve, and clearly define what marketing is to your firm. Step 1: Define Your Service Defining your service may sound trivial, but it can't be overlooked. A service company needs to be crystal clear about what it is selling, and then educate their people on it. This task alone can help boost profits, innovation, communication, job satisfaction, and of course. Marketing. Knowing your service and the value it provides to the people that buy it helps you identify and reach your best prospects. Step 2: Shape Your Image Your company has an image whether you intentionally shape it or not. So you might as well define it and make the intricacies known to all employees. That way the image can be what you intend it to be. An image is bigger than just one person. It's the sum of every employee's actions, personalities, and the way the company does business as a whole. The sooner a company can define its image, the more control it will have over it. You can just let the chips fall where they may, but you may be disappointed in the results. Step 3: Contact Your Clients Contact- (n) a connection or interaction; a coming together; communication; the receiving of a significant signal from a person. Regular contacts with customers or potential customers are key to maintaining a steady flow of business. The activity of reaching out to people to show interest and gather information is valuable to any business. Reach out to people with your knowledge, your character, and your work in action. It is a competitive industry and there are many good professionals in most markets. If you aren't in regular contact with your clients, someone else is. Step 4: Promote Your Work Promote- (v) to contribute to the growth or prosperity of; to further the existence of. Promotion is one of the core elements of marketing. In order to let people know about what you do, you have to toot your own horn a little bit. The key is to do this in a way that is interesting and meaningful to the audience. There are three general ways to promote your work. In order of importance: 1. Promotion Through Client Service 2. Promotion Through Your Projects 3. Promotion Through Public Relations Promoting you and your business through these three avenues will gain you exposure and more notoriety, plus it can be done through daily work activities. Step 5: Actively Work Web A recent LinkedIn poll revealed that there are many businesses in this industry going online with their marketing efforts, but few are convinced their online efforts were having positive results. The realization is that it can be hard to identify the key opportunities on the web, and then actually carry out online efforts. The key is to choose the right path and keep it relatively simple. An active web presence is essential to the success of your marketing. It scales your efforts so marketing time is kept to a minimum. Communicating on the web should be a staple in your daily business activities. "For years we operated under a vague marketing program. The simple definitions and tactics of the 5 Footholds System has made it easy for us to lay out a clear system for our staff to market. No more guessing and assuming for us." Rodney Salvone, S&S Construction "We never had a defined marketing plan. Almost all of our marketing was reactive marketing. With the 5 Footholds System we were able to put a system into place in a matter of weeks. Now all our employees know how and where to market." Duane Davis, Superior Roofing "Simply wonderful! This system got our marketing on track with a program that's easy to understand. I have a simple list of marketing activities that I complete each week. It feels good and gives me confidence that I am marketing the business in an effective manner. We are starting to compete with some of the big guys:)" Mandy Erickson, Erickson Heating & Cooling "The Construction Marketing Guidebook has allowed my staff and me to carry out our marketing efforts efficiently and consistently. Plus we don't even need a dedicated marketing employee to do it." Tim Fisher, C2D Architecture "With this system my new marketing manager has an immediate path to follow. She has hit the ground running and has required very little of my time training her." Diane Andrews, Cognisent Inc. With this Guidebook you get: An immediate starting point for your marketing team A step-by-step guideline to get everyone on the same page A clear picture of what marketing is for your firm Cohesive, focused marketing effort A road map to continue and progress A plan that deliberately appropriates marketing funds Peace of mind knowing that your efforts are the right ones To have a marketing system this complete put into place at your company can be an expensive proposition. There are a few ways you could go about it: -You could hire a consultant to come in and analyze your firm and create a marketing plan for you. This will be a custom solution and likely cost about $3,000 - $10,000. -You can craft a system yourself without the Construction Marketing Guidebook framework. Your system will evolve after a period of trial and error. The cost would be your time, and opportunities missed during that time. -You can hire a full-time experienced marketing employee to guide your efforts. If you can find one with experience in your industry, this will cost about $40,000 - $60,000 annually plus benefits. -Or you can use the Construction Marketing Guidebook to plug into your company and get an instant marketing framework that everyone in your company can follow. This marketing system gives you the exact path to effective tactics, efficient use of time, and increased profits. The cost is just a fraction of the fee you will get from the 1st project you win using the system. A defined marketing system can easily cost a firm tens of thousands of dollars and take years to fully understand and implement. The value of a good system would justify the expense. With that said, I have seen companies try and try over years and years to create a successful marketing system. They guess and guess again, they hire consultants to tell them what to do, and they hire high salary marketing executives to lead them to the promised land. Some companies have spent hundreds of thousands of dollars in pursuit of an effective marketing system, and ended up with little more than what they started with. With the Construction Marketing Guidebook you get a proven Marketing System that can have you marketing effectively in a matter of days. What is a system like this worth to a company? BONUS 1* As a bonus, when you order the Construction Marketing Guidebook, you will receive a digital copy of "Presentations In Action" digital edition by world-renowned presentation coach Jerry Weissman. He has spent 20 years helping top executives succeed in the most important business presentations of their lives, and he's learned the best way to get his message across is to show his techniques in action. Weissman does just that in Presentations in Action: 80 Memorable Presentation Lessons from the Masters. He teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music, literature, cinema, media, sports, and even the military. His compelling examples don't just demonstrate what's universal about effective human communication: they also reveal powerful ways to solve the specific challenges presenters encounter most often. This book's five sections focus on each element of the outstanding contemporary presentation: Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides that work brilliantly; Delivery skills: How to make actions speak louder than words; Q&A: How to handle tough questions; Integration: How to put it all together. From clarifying "What's in it for you?" to crafting better elevator pitches, improving flow to using anecdotes, Presentation in Action is packed with solutions-and packed with inspiration, too! BONUS 2* As a second bonus when you order, you will receive a copy of "Handbook for Writing Proposals" by Robert J. Hamper and L. Baugh. This book provides proven techniques and invaluable advice for writing winning business proposals-revised and updated. What makes a winning business proposal? It highlights your skills and services, meets your client's needs, and clearly sets you apart from the competition. Since 1995, Handbook for Writing Proposals has helped thousands of professionals develop winning proposals. This exceptional handbook guides you through the unique nine-step proposal-writing process from the initial RFP to the client presentation. In this revised and updated version, the authors show you how to: Choose the RFPs that give you the best chance of success Showcase your company's skills and services Set realistic time/cost schedules and budgets Avoid the mistakes that sink most proposals Build client relationships that bring you repeat business Tailor your writing for an international business audience Whether you own your own business, need to train your corporate staff, or simply want to improve your skills, the Handbook for Writing Proposals, second edition will show you how to profit from every proposal you write. 100% Money Back Guarantee With this program you get a 60 DAY unconditional satisfaction guarantee. All of the Bonuses are yours to keep regardless of your decision about the Guidebook. This is a price that will afford you and your company tremendous value. The full Construction Marketing Guidebook package is the electronic downloadable version that you can use on your Mac, PC or Smart Phone to learn the techniques that have made design and construction businesses very successful by simply following the system. Please remember that these are downloadable products. Because there is no shipping and handling, we are able to offer this system at a low cost with instant access. You have nothing to lose and everything to gain by using the Construction Marketing Guidebook to strengthen your company. Click below to take advantage of this valuable $ystem.