This is Probably the Easiest Way to Sell More of Your
Product or Services at Higher Prices...
Otherwise known as, how I went...
G'day! My name's CJ Parker from Australia and
I want to share with you a weird little "mind trick" I recently stumbled
upon. A trick that can turn almost every single one of your buyers into premium,
high dollar value customers. Now it's probably going to seem a little weird
(and considering how unique and ‘left-field' it is, it might even be a little
shocking) but stick with me.
FACT: There's no quicker or more effective method for increasing
your customer value, increasing your revenue, and drastically increasing your
online profits than by UPSELLING.
Definition: up·sell verb \'up'sel\ : to try to persuade a customer to buy a
more expensive item before check out
Upselling can be incredibly powerful & extremely effective.
Forget about following up with your prospect... get your customer paying you more
$$ while they're still in the "heat of the buyingmoment".
But no surprises there, right? I'm sure you already know how much potential
upselling has for your online profits.
The problem is: Regular upselling techniques - no matter whether it's
Offline Marketing or Online Marketing - are getting tired, unresponsive, and
in many cases just plain manipulative (and even unethical).
Unfortunately, the most common upsell techniques available to us today are
not only converting poorly, but they're also doing more to insult our prospect's
intelligence than close a sale...
I'm talking about things like...
- Those endless loops of One Time Offer pages
- Forced continuity
- Fake webpage scripts that try and "scare" people into hitting the
order button (but only end up making you look like a douchebag)
- or even withholding the full product until you upgrade to a 10x more expensive
option...!
...and any other tired old marketing gimmicks
Maybe they used to work but these days they're just cheap ploys and deceptive
shenanigans... It's not real marketing; it's simply trying
to fool your customers into giving you more money.
But if you've resorted to using these ploys, or at least considered using them,
I'm not trying to make you feel bad here...
It's not
your fault - it's just the way
we've been taught to market all along
So let me ask you:
Have you ever felt frustrated that even though you've got
a valuable, high quality info product to sell, nobody seems willing to pay extra
for it?
...have you ever wondered how the big time marketers seem
to be able to create their "high-end" upgrade offers so easily?
...do you want to break through the info product selling barrier
and move into the IM "Upper Class", but worry you're running out of
time?
...and are you getting sick to death of seeing those lame,
deceptive little marketing gimmicks?
If you answered "Yes" to any of these questions...
then you're a lot like me.
That's because until recently, I was suffering from ALL of these common Marketing
problems.
You see, I had a dream of becoming a successful internet marketer
and info product seller. But to say my first attempt(s) was a failure is a BIG
understatement...
I started by trying to sell a single, $20 eBook. I sold a few copies but didn't
even break even. The huge profits the big boys had gotten me dreaming about
seemed impossible.
I knew I had a good product, but I couldn't even get people clicking the order
button for my basic offer. The whole idea of selling my prospects even more
expensive product offers seemed a world away.
I read every forum, blog post about copywriting, conversion... desperately
trying to find something that could help. And pretty soon I realised something
that totally freaked me out: That even the most serious, big-time marketers
don't earn a cent of profit on their basic offers.
So pretty soon it became crystal clear that upselling is where the true
profit is.
So I bought every eBook, software and program that promised me upselling success.
I tried EVERY gimmick to try and convince my prospects to buy more expensive
stuff from me before they left. But none of it helped (and
in fact a lot of it sent me backwards...). So pretty soon my online selling
career was looking like a fish with a PlayStation: Bloody useless!
It was so frustrating...
I knew how critical upselling was to my online marketing success.
And I knew all too well the fact that this "upselling" game was where
the gurus were getting their big pay checks from.
But I just couldn't find the secret to getting people to pay
more money for my products.
It really started to feel like the online selling bandwagon was leaving town
without me.
And I wasn't far off giving up on my dream of being an info product seller
completely, when I stumbled upon something extraordinary from an extremely unlikely
source.
A friend had lent me a business book months earlier and I finally got around
to reading it (remember those things? An actual book... with real world expert
ideas & knowledge)
It was from this university professor and it was all about how our minds work
when we're buying stuff. It couldn't have been further away from the world of
Internet Marketing I'd had my head stuck in for months... yet it was incredible.
Here was a guy who had NO interest in online marketing, sales pages or conversion
tricks... yet was preaching stuff that made him sound like a GOD
in comparison to the 'gurus' we often look up to for inspiration.
And while the whole book was pure gold, one section about choosing between
different offers at different prices REALLY stood out.
As I read,
light bulbs started going off like
fireworks in my head
It was this weird little psychological "mind trick"
that you could use to get just about anyone to buy your most expensive offer.
The author was talking about stuff like "anchoring", "decoy
offers", "relativity" and a whole bunch of other psychological
voodoo I'd never heard of before.
He even had this one weird little graphic illustration that showed how crazy
our brains are when we're in buying mode. It went a little something
like this...
Take a glance at the two black circles below and tell me which is larger. The
black circle on the left, or the black circle on the right?
The one on the left is larger, isn't it?
Look again... they're identical.
But by anchoring smaller or larger grey circles, the black circles in the middle
become relatively different in size. Crazy!
And while I'm not suggesting you surround your product offers with pretty little
circles to get customers sending you more money, this does illustrate the POWER
of using "relativity" to contrast your offers. So when you add more
advanced strategies to the mix, you'll see how you can apply it to your selling
to get amazing results.
Now like I was saying, I was just plain lucky to stumble upon
this voodoo "mind trick", but I knew it could solve my online selling
woes.
Only problem: I had no idea how to implement this general
theory into an actual sales page.
And it's not like the dude writing this book was gonna help - he was a university
professor, not some cutting edge copywriter. But with the belief this method
could be the answer to my problems, I dove in head first and started testing
it on my info product.
At first it was a complete disaster. In fact it was so bad
I actually DROPPED my overall conversion rate (let alone got to "upsell"
anyone).
But while my mates were out enjoying the waves, I sat hunched over my laptop
and kept tweaking and tweaking and tweaking this thing until I finally started
seeing some results. The day I made my first "upsell" - when someone
bought my upgraded offer for $50 instead of my standard $20 eBook, I was bloody
stoked!
But like some crazed magician, I didn't wanna stop until I'd perfected the
trick and exhausted every bit of the amazing research on this topic...
Like I said: I SUCKED when I started
trying
to sell information products & services
But after implementing these weird little psychological "mind tricks"
I was able to INSTANTLY create genuinely valuable upsell offers
to put in front of my prospects, then turn around and get almost EVERY
last one of my customers to buy my most expensive offer.
In fact by the time I'd fully tweaked my technique... instead of having just
one little $20 eBook for sale, I now had entire systems I could upsell my buyers
into. In a short time, I'd gone from selling that one eBook into offering multiple,
"high-end" info products worth up to $545.
And even though my $500+ offers were sitting on the same sales pages as my
cheap, basic products... buyers simply could not refuse paying extra
bucks for the premium option
Here's a screenshot showing a twelve (12) hour period from one of my ClickBank
accounts:
In the screenshot above you can see the three items that we were
selling:
Item #1: Regular product.
$49
Item #2: Big Upsell
$119
Item #7: Super Crazy Ninja Upsell
$545 ($125 + $35 per month)
And you can also see that almost EVERY buyer was choosing to upgrade, and almost
all of them were taking the "high ticket" item. I did the numbers
and worked out that I am now upselling 96.8% of my buyers into
more expensive offers. Out of 425 purchases 411 were premium sales (or "upsells").
And even better: The average $$ value of my customers had increased
over 15x times (1,518.52% to be exact)...
And I was doing it all WITHOUT using any of the deceptive (and often unethical)
marketing ploys that we've been told are "mandatory" if we want to
be a success online.
I
just got lucky... now it's YOUR turn
Like I said, I was simply lucky enough to stumble upon this cool little
"mind trick", and even more fortunate to discover a simple
yet extremely powerful way it can be directly implemented into ANY info product
sales page to nearly-guarantee you upsell your prospects into a "high-end"
price point.
So after I'd seen the 96.8% conversion... after I'd seen how powerful
this method was... I decided to write down the entire method, along
with my business parter Tom Elliott, into a step-by-step manual so that others
could replicate this sort of success.
Now I don't want pretend we're some marketing gods or anything (personally
I'd rather go surfing than pay attention to the latest hyped up product launch).
But when Tom and I realised this psychological trick was killing traditional
upsell methods, while still letting me keep my integrity...
we wanted to spread the word.
So we've turned this psychological method into a complete system
that info product publishers, service providers, and basically anybody "selling"
online, can use to get 96.8% upsell conversion rates and boost customer value
by up to 15 times.
It's a unique new system that allows you to instantly create genuinely
valuable upsell offers that buyers cannot resist (even if you think you've only
got one offer to sell right now...).
Quite Simply: You can now increase your upsell conversions, revenue and profit...
and keep your integrity at the same time.
We call this system the Upsell Equation and below is just a
bit of what's inside.
This is the exact same system Tom & I personally used to STOP worrying
about being left behind by the info product selling bandwagon and start
enjoying the kind of Internet Marketing success we knew we deserved. Check out
just some of the benefits the Upsell Equation SYSTEM contains:
The simple info trick marketing that took me from selling a $20
eBook one week to offering $545 high-end upsell products the next (you
can even use it to instantly create upsell offers)
The subtle shift that instantly increased my average Profit-Per-Sale
from $12.74 to $187.18 (a boost of almost 1,500%...)
The lethal marketing combo that brought in $27,438.84 in just a little
under four and a half weeks (27 days to be exact)
The ability to smash through the frustration of the Info Marketing "glass
ceiling" and start getting the sales figures my quality info products
deserved
How to get almost every single one of your buyers (96.8%) taking
your upsell offers and paying you more money for your info products
If that's the sort of thing you're after, then please just take a minute to
check out exactly what's inside your full Upsell Equation system below...
Component #1: The Upsell
Equation "Core Manual"
Your 53 page eBook that explains why this weird upselling "mind
trick" is so powerful (as well as how to easily implement it,
step-by-step).
● Why traditional conversion methods are actually doing more
to harm your selling and online marketing efforts
(and how to ensure you avoid them.
● How to INSTANTLY create a "guru level" Upsell
product. If you've already got a basic product or service
you can sell, then you've also already got a whole bunch of premium
products just waiting to be sold ;-)
● The "Magic Circles" Mind Trick and how it can be
used to convince your prospects to buy your most expensive upsell
offer
● Position your "upsells" so that 96.8% of buyers can't
resist paying for your most expensive offer
● Why every consumer is hard wired to accept this method as soon
as they see it. This is psychological magic that'll probably seem
very surprising (you may even learn a thing or two about yourself...)
Component #2: Copy &
Paste Templates
Implement the Upsell Equation in an instant by simply filling in
the blanks and pasting your own "Equation" into your sales
page. This is going to be SO vital.
● The "Copy & Paste Conversion" system that lets
you implement a powerful conversion tactic directly into any sales
page in minutes.
● How to create the most irresistible order button and insert
it into any sales page (we'll even give you a template for you
to copy and paste...)
Component #3: The Anatomy
of a 96.8% Swipe File
The most powerful way to use a new strategy is to see it in action
(and then just copy, paste and change the basics to suit your own
offer... ;-)
You will literally get a full tour inside a high-converting sales
letter. Uncover not only HOW to achieve 4.5%-8.2% conversions and
96.8% upsell rates, but understand WHY (this is KEY for applying
it to your own marketing).
Component #4: 5x "Video
Walk-Through" Tutorials
These core Upsell Equation Video Tutorials walk you through every
aspect of the system, so you know EXACTLY what, when and how to
do it. Some of the eye-openers you'll get in this 5x video series
include:
● How to ethically bribe your prospect to give you more money
at the same time as HELPING them achieve their goals faster...
● What a free breakfast in Rome told me about how to influence
"fence-sitting" prospects and convert them into high-value
clients
● How to play god with the "Voodoo Framework" - the
rule that affects every one of your prospects AND their buying
decisions
● The "Empathy Insider" trick for instantly gaining
authority with your prospect and turning them into a high-end
customer
● The 9x "Power Products" you can quickly turn into
high end, high priced products to upsell at least 9 out of every
10 buyers
Component #5: Your Exclusive
"Advanced Upselling Secrets" Video Series
Five (5x) brand new, highly advanced video training modules to
take your conversions and upsell profits to the "guru
level". Some of the insights you're going to get inside
these videos include:
● The simple yet powerful method for creating $545 upsell offers
and then positioning them in a way that makes them appear CHEAPER
than most sub-$100 info products (weird "mind trick"
kinda stuff...)
● The "UE Economist" formula that
shows you exactly how to price your info product to maximise profits
(use this and you'll be able to sell products in price
ranges 3x- 5x higher than you ever have)
● The "magic trick" for turning an $80 product into
a $680 high-end offer (without making your prospect pay a cent
extra to purchase...)
● The most powerful, effective, easiest to use and best of all
FREE software for tracking your conversions and optimizing
your upsell profits
● Why attracting the smartest (and most cashed up) buyers in
your nice is crucial for your long-term Internet Marketing success
(plus "how" to do it)
● How to make your product look 400-500% more valuable
without touching it (This is true psychological "voodoo"
right here... and the best part: it actually gives more value
to your buyer at the same time)
● The one subtle change you can make to your sales page that
instantly has your upsell offers looking 12x more reasonable (and
more affordable) than your competitors
● How to price your offers in a way that ethically bribes
your buyers into paying for the most expensive option
● How to talk to your prospects as if they've already paid you
(and make it irresistible for them to leave without doing so...)
● How to turn one info product (such as an ebook) into 10x upsell
offers in less than one hour
● The "Specific Authority" Value Index:
Instantly add 425%+ more value to your info products (it takes
about one minute to do)
● How to uncover your prospect's "Success Currency"
(plus: the influential impact it can have on your sales figures
and upsell conversions)
● What the shelves of your local grocery store can teach you
about upselling buyers into premium, high-end (and high $$ value)
info product offers
● What "Dogs & Foxes" have to do with your
upsell conversion rates (no kidding)
● How to create reality for your prospect in a way that not only
influences them to buy, but also delivers them more value and
more satisfaction as well
● The bizarre psychology that makes info product
buyers run scared. All you have to do is position yourself on
the opposite end of this spectrum and they'll fall into your arms
● How to stop wasting time talking to "freebie seekers"
and start attracting "cashed up" clients
● The simple psychology behind why our basic human desire to
"please everyone" is devastating to our info marketing
conversions
● How to use scarcity and urgency tricks in your marketing (without
sounding like a douchebag)
● How to make your premium, most valuable and most expensive
upsell offer seem like the logical (and only) choice for your
buyers
● How to track your upsell offers for maximum profit (track the
wrong thing and you'll be going backwards...)
● Getting three times the profit margin from your info
marketing (the weird thing is: this helps your customers
just as much as it helps your bottom line)
● Creating and selling $1,000+ upsell offers (definitely not
for your if you're a "newbie", but still a LOT easier
than you think)
● How (and why) making a product more expensive can boost
your conversion rate, your bottom line, as well as the
satisfaction and success of your customers - all at the same time
(the truth is even stranger than it sounds)
● How to make your buyers feel satisfied with your product BEFORE
they've even opened it (weird but true)
● How to increase the price of your product AND give
greater value to your buyers at the same time (win/win)
● Make the price of your product irrelevant (stop throwing
your info marketing products away for under $50 and start
getting paid what you deserve).
● Why GIVING AWAY part of your info product will make buyers
pay you more money (the opposite of all logical thinking)
● The "C&C Method" that trains
your prospects into paying you more money (this has potential
to be used for evil: handle with care ;-)
● Scarcity tricks that don't suck
● Why standard testimonials on your sales pages are often turning
off your buyers (and how to fix them)
● Why a $2,000 info product is often cheaper for the
buyer than a $20 eBook (this is getting deep into the
"psychological voodoo" of info marketing...)
#1. Core Upsell Equation Manual
#2. Five (5x) "Video Walk-Through" Tutorials
#3. Copy & Paste Templates
#4. The original 96.8% Swipe File
#5. Five (5x) "Advanced Upselling Secrets" Video Series
PROOF
THAT THIS SYSTEM WORKS
One of the things that bugs me about the "internet marketing" world
is the lack of proof you see on some big fancy sales pitches. Sure, there's
always plenty of hype and buzz... but where's the evidence showing this actually
works? So that's why I've gathered a bit of feedback from early Upsell Equation
members (we did a limited release in late September).
We're showing you these REAL results from REAL members because
we think it's very important to know whether or not a new system works before
hitting the order button...
Tim Castleman's Sample Test Results after using the
Upsell Equation:
6th October: Upsells 80% and gets $750 in bonus profits
24th October: Upsells 93.2% and gets $1,565.10 in
bonus profits
You can find out more about Tim @ www.TimothyCastleman.com
This is the most sensible and psychologically sound
new approach I've seen to constructing an offer in years. Honest,
non-manipulative, and it makes sense... Best money I've
spent so far this year.
- Paul Myers (TalkBizNews.com)
Anyone that can't use the information in here to
get $$$ thousands back in extra sales needs to check that they've
still got a pulse.
- Andrew Willis
My product is not in the IM niche at all (it's called
the Eulogy Writing Guide). The Upsell Equation was a perfect
fit for my product because I wanted to upsell customers
up to premium price points. So far, the results are great. At
least 80% of buyers now take the premium package. I wouldn't
have converted nearly well using the old "One Time Offer"
approach... Thanks for sharing your strategies CJ.
- Jason Keith
This report is freaking amazing. You reveal a *REAL*
IM jedi technique here that will boost anyone's upsell offer!
- James Brown
I do offline marketing and after going over the
information in Upsell Equation I changed my website design prices
according to the formula in the material. A few days after that
I had my first opportunity to test the formula and I have to tell
you the results were incredible. I quite literally
did everything I could think of to talk the client OUT of buying
the higher priced package... but nothing worked. I not only got
a new client worth more money, but they actually now seem to have
more trust in me because I didn't try to force them into my highest
priced package - my client was actually pushing me to let them buy
the higher priced package. By using the Upsell Equation
formula the buyer is making the decision without any pressure from
you.
- Keith Currens (AZWebGuy.com)
Great info. Well explained. A definite buy if you're
selling a product.
- Ben Shaffer
By now you probably have a pretty good idea whether or not
you WANT this system, so we're not going to give you the whole "Used Car
Salesman" pitch, but...
Do you NEED
the Upsell Equation?
We're not going to feed you any B.S. and pretend this system will make Ferraris
appear in your bedroom overnight. In fact forget any of the "get rich quick"
crap: This isn't the magic bullet to becoming a rockstar millionaire.
Because while the Upsell Equation probably is the key to increasing
your online selling to the level it deserves, it's only one piece of
the puzzle. So if you are brand new to the Internet Marketing game or if you
have absolutely zero desire to sell your own products or services: Please do
NOT buy this.
Or if you are interested in info product selling, but you're already enjoying
crazy upsell conversion rates for your high-ticket items: You can also move
along.
...and if you're already earning so much $$$ from your digital product that
you don't even CARE about doubling the value of your customers: Get outta here!
:-)
But let's face it: There are several "chronic" problems
that us sellers face which do not ever just go away on their own. So please
pay special attention to the following list, and if it turns out you've experienced
any single one of these problems, then this may just be the system for you.
However... if while you're reading this list you suddenly feel you've experienced
ALL of these "chronic problems" (that are pretty tough to shake on
their own... and we know from personal experience!) then you probably NEED this
program immediately.
Are you frustrated with the total number of sales you're making?
..are you trying to upsell your customers into premium priced
products, but just can't seem to get them to take the $$ leap?
...do you wish you knew HOW to put together high-end packages,
but haven't done it because you thought it was too difficult, or worried that
your product wasn't "high level" enough to justify the premium price
points?
...have you been enjoying moderate success as an internet
marketer, but feel like there's a glass ceiling in between you and the serious
players out there?
Or do you simply want to know what exactly is this "mind
trick" that some rambling surfer guy from Australia is going on about?
Then scroll down immediately and check out how to download your exclusive copy
of the Upsell Equation system.
As we were saying.. You don't need me to force you into clicking the Order
button below, if you do need what's inside the Upsell Equation...
You already know if you need this.
But Before
You make your final decision...
What Makes This Different?
The Upsell Equation system is a unique new method for turning regular buyers
into premium, high dollar value customers. It's different from everything you've
seen on the topic of upselling...
What The Upsell Equation is NOT:
...NOT some long-winded "theory" that sounds good in practice but
hasn't even been tested by the author, let alone anyone else!
...NOT anything at all to do with "One Time Offers",
"Backend product pitches", "Sales Funnels" or "False
Scarcity" tactics.
...NOT any sort of pop-up, pop-under, fake "salesperson" or any other
devious trick (in fact it's got nothing to do with any kind of software
or scripts at all).
...NOT anything to do with fooling prospects into paying more for worthless
products (this system shows you how to provide genuine value to buyers, even
if you don't already have premium offers to upsell them into...).
...NOT some “flavour of the month” technique that'll be totally irrelevant
next week. This system is so effective because it's based on something
that's hardwired into each and every one of us since the day we were
born. It's based on the work of scientific researchers who have seen deep into
the way our brains work when we buy.
What The Upsell Equation IS:
...IS a system that works for both Online AND Offline Marketers
...IS a system that's simple, easy to implement and highly
effective for increasing upsell conversions and average customer $$ value.
...IS suitable for any online marketer that already sells products or services,
or at least aspires to be there soon (actually I've even had several offline
marketers raving about it's effectiveness).
...IS a method that'll show you how to create upsell offers even if
you've only got one product for sale right now (often instantly, while
still providing massive value to your customers).
...IS a system that'll work no matter what price range you're selling at (and
this is so deep rooted in the human mind, it doesn't matter what you're selling
either).
...IS a unique new system that ethically bribes 96.8% of your
buyers into paying for your premium (or “high end”) offers.
...IS a unique new system that out-converts traditional upsell methods WITHOUT
resorting to any manipulative or unethical techniques, tacky software
scripts, or any of the tired old marketing ploys you're probably as tired of
seeing as we are.
The Upsell Equation IS a unique new system for getting 96.8% of your
customers to give you more money than they normally would.
The Massive Guarantee
We're going to give you a full 60 DAYS to try out the Upsell Equation
system. And if after 60 days you haven't earned your investment back
between 10x and 100x over, shoot me an email and you'll get a full refund. No
questions asked.
So now it's
your call...
Do you want to be able to create premium, irresistible upsell offers
in an instant?
Do you want to give your product or service the sales figures and conversion
rates it deserves to be getting? You have a clear, simple choice right
now.
Grab the Upsell Equation today and start implementing an incredibly
simple yet powerful psychological trick for upselling almost up to 96.8% of
your customers...
Grab the Upsell Equation today and start implementing
an incredibly simple yet powerful psychological trick for upselling almost 100%
of your customers. The same trick we stumbled upon that "breaks through"
the info product selling barrier to instantly create "guru level"
upsell products and offers (...that convert at 96.8%).
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