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E-Newsletter System: A Self-Paced Electronic Newsletter Program for Professional Service Providers
A practical, tested approach for finding new clients and growing your business.
I think I know what's troubling you. You’re good at what you do — in fact you LOVE what you do — but you don’t know a lot about marketing, and you hate selling. Whether you're a financial planner, attorney, consultant, coach, recruiter, writer or other professional, you want to spend your time doing the work you love and know how to do. But in order to do that, you need an ongoing stream of prospects and clients — and you haven’t yet figured out how to make that happen consistently. An E-Newsletter can solve that problem for you. Since I launched my own business in 1999, I’ve never made a cold call, never sent a piece of direct mail and never spent a cent on advertising (other than sponsoring my son's little league team). I don’t even attend business networking meetings anymore, other than for the fun of meeting other people. And it’s all because I have an effective E-Newsletter (something which you can have too). But it’s not that easy to do if you don't know how. There's a lot of competition for the attention of your readers – nobody wants more e-mail and the rise of social media has caused an exponential growth in the amount of noise and information we're all exposed to every day. You need to create something that will be anticipated, opened, read and passed along enthusiastically — if you want more business and more clients to come your way. My 154-page E-Newsletter System™ will show you how to think about, plan and create an effective E-Newsletter of your own, so that prospects come to you. It's intended specifically for professional service providers like you and me, and it focuses on the concepts and tactics that are unique to the work we do and the way we find clients.
Wouldn’t you prefer that prospects call you?!
My entire stream of clients — 100% of it — results from doing one thing: publishing a focused, interesting, high quality E-Newsletter for a select group of clients, referral sources and prospects (Click here to see a recent sample). You can create the same results for your business. With an effective E-Newsletter, every time you publish the phone rings and the e-mails arrive: prospects want to learn more about what you do; past clients think of reasons to hire you again; business organizations invite you to give paid presentations to their members; journalists get in touch to interview you or quote you in stories related to your expertise; complementary organizations ask you to partner with them; and publications request permission to reprint your newsletters. The bigger your list gets the more often it happens, and the more often it happens the bigger your list gets. Your E-Newsletter will become the engine of your entire sales and marketing strategy, bringing you leads and clients you would never have been able to find on your own through the manual labor of networking or prospecting. Not only that, but the leads who do contact you will be pre-qualified — since they’re calling you on the basis of having read your newsletters — and are therefore much further along in the sales process than would be a stranger whom you contacted cold. It’s a “virtuous cycle” that literally feeds on itself, and once you learn how to do it, it will completely free you from the burden (and fear) of not having enough work. You can stop looking for clients — publish a high quality newsletter and they will come to you. A quality E-Newsletter attracts people to you and makes everything about your business run more smoothly:
How the E-Newsletter System™ came about When I left my job to start my business, I had a big problem. I knew what I wanted to do (web site development, at the time), but I had no idea how to get clients. All the other professionals I spoke with told me I needed to spend lots of time cold calling strangers, a thought which frankly made me feel sick (and still does). I’m just not a natural salesman, and I couldn’t imagine doing it. So I started sending e-mails to people I knew. Not trying to sell them, just staying in touch and keeping them informed regarding the Internet (my passion, and a very hot topic in 1999). I didn’t see this as a marketing tool, or as the alternative to cold calling that it ultimately turned out to be, I was just trying to make a connection. But then a funny thing started to happen. People I’d never heard of asked me to add them to my list. Other people began forwarding my e-mails to friends and colleagues. And before long, many of the people on my list began calling and e-mailing, wanting to hire me! In terms of technique, I was literally making it up as I went along, trying this and that, spending money on software and e-mail vendors that didn’t perform, and writing without any particular voice or content focus. Back then it didn’t matter so much, since e-mail marketing was new and you could afford to make a lot of mistakes (which I did). Eventually, I got the kinks worked out, gained some perspective on what worked (and what didn’t), and began advising other professionals on the fundamentals of effective electronic newsletters. Today, the newsletters I've developed are sent to over 850,000 readers cumulatively each month. But here's the problem. Although consulting to professional service businesses is still how I spend most of my time, I've always known that most small businesspeople can't afford to hire me. It costs thousands of dollars to have me work with you on an individual basis, and while I knew I could help small business owners launch and improve their E-Newsletters, I also knew that my consulting work was only reaching a small group of people. The E-Newsletter System™ was created to give you access to all my E-Newsletter knowledge, without your having to hire me. I've taken all the exercises, questions and examples — the entire process that I use one-on-one with clients — and put it all into one, easy-to-use system. When you consider that the entire system costs less than the price of one hour of consulting time, it's a bargain. (Click here to see what my clients have said about my work with them on their E-Newsletters.)
The E-Newsletter System™ is a logical, step-by-step guide that will lead you through the entire E-Newsletter process. Here's just a partial list of what this downloadable, 154-page program covers:
In addition to everything described above, The E-Newsletter System™ is filled with tested, real life sample materials, so you can see exactly how to put these ideas into practice:
The E-Newsletter System™ is 100% downloadable and/or viewable online. You'll receive it immediately after placing your order and can work with it on your computer, print it out, or both.
The most important thing to understand about electronic newsletters. . .
The challenge you have in publishing an E-Newsletter — if you want it to make your phone ring with more clients and more work — is “WHY?!?!” . . . Why should I bother reading your newsletter when I get dozens sent to me every day?! . . . Why should I put down what I’m doing and read this? . . . Why should I remember you? . . . Why should I believe that you are an expert in what you do? . . . Why should I call you the next time I have a business need that your firm can satisfy? . . . Why should I share this newsletter with friends and colleagues? The answer to these questions is not a technical or logistical or design answer. The answer to “Why?” is fundamentally about creating content that a particular audience (i.e. the people you’ve identified as those whose business you want to attract) wants to receive and enjoys reading. My E-Newsletter System™ is all about showing you how to do this. Word of mouth isn’t random and it isn’t luck. As a professional service provider, you know that word of mouth is the primary (and best) way to get new clients. The prospects who come to you through referrals and recommendations are much more likely to become clients. In fact, the whole process of meeting them, talking with them and ultimately starting work together is much easier and much more enjoyable than with a stranger. But you probably think of word of mouth as a fortunate, but random accident (I know that I used to). It isn’t. With a systematic approach to staying in front of everybody you know (i.e. with a high quality E-Newsletter), you’ll generate word of mouth consistently and efficiently. My system details an approach for helping professionals like you and me break through the clutter and attract clients. It emphasizes the human, personal nature of the way we’ve always done business, and it will show you how to create a clear, consistent message that reflects your personality and differentiates you from your competitors.
Order Today, And Here’s What Else You’ll Receive: Bonus #1 Special Report: “The Very Best Of Michael Katz’s E-Newsletter on E-Newsletters” I’ve published over 200 newsletters in the last 10 years, all of which have focused on showing professionals how to create effective newsletters and market themselves in a way that helps them stand out from the crowd. In this 47-page, downloadable, special report, I’ve hand-picked the 20 most important past issues — the ones that do the best job of clarifying and explaining how to create a marketing tool for your business that will make a difference — and present them to you in one complete publication. This special report is cross-referenced from within the E-Newsletter System™ so that as you learn new concepts you can read more about them in the report. Here’s what the report covers:
Bonus #2 "The E-Newsletter Quick Start Audio Teleseminar" Recorded live, this 57-minute downloadable audio is entirely focused on helping E-Newsletter publishers get up and running quickly. Download it to your computer or transfer it to your portable MP3 player and listen to the ideas again and again as you work through the program.
Bonus #3 "Email Marketing Content That Works!" (A two-hour webinar) Recorded live, this practical, powerful, two-hour AUDIO AND VISUAL webinar focuses on helping business people develop effective email marketing content. It provides fresh content ideas and a host of new ways to shape your content strategy. This webinar sells as a standalone program for $79.00 – it's included for free with your purchase of the E-Newsletter System. Here's what you'll learn:
This two-hour webinar sells as a standalone program for $79.00 – it's included as a FREE bonus with your purchase of the E-Newsletter System.
The E-Newsletter System™ comes with a 60-DAY Money Back Guarantee! I’m so sure about this approach, and so confident that it will create the flow of clients that you’re looking for, that I’m happy to offer a risk-free guarantee. Order the product, look it over, start doing the exercises. If it's not everything I've said it is, just let me know and I’ll refund your purchase price. No explanation required. What is your time worth to you? What is one new client worth to you? The fact is, none of this is all that complicated. And if you spent the next ten years sorting through all the details as I have, I’m sure you could also learn how to create something reliable, professional and effective. But (and here comes the big sell for this material) it would take you months of research and years of mistakes, missteps and stumbles to learn all of this on your own. Or, you could download a copy of my E-Newsletter System™ today, and be on your way to creating an effective, business-building E-Newsletter the right way, the first time. To sum up, here’s what you get:
You could search the Internet, hire consultants, read articles, scour bookstores, and do your best to find and speak with experienced E-Newsletter publishers. Or you can download everything you need, right now, today, for just $197.00. Click the button below now to place your order and get started.
All the best,
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. . . If you're just starting out, you may think that the hardest part of publishing an E-Newsletter will be getting it out the door — the formatting and logistical aspects of handling the lists, laying out the pieces, and making sure that everybody who requests your newsletter receives it.
That’s important, no doubt about it (and a great deal of this program is dedicated to those topics), but it’s not what will make the difference between a newsletter that drives clients to you and one that contributes nothing. 
Here is what it covers:
Action Plan
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