2010年4月26日星期一

Vet Marketing Secrets System

Vet Marketing Secrets System

“If You Want to See Your Waiting Room Bursting With More Veterinary Cases Than Ever Before --- You’ve Come To The Right Place!”

Vet Marketing Secrets System™

Discover The Most Powerful Breakthrough Marketing System Ever Developed for Veterinary Hospitals

"107 Secrets To Quickly and Easily Double Your Veterinary Hospital in 6 Months Or Less"

  • Do you want a proven professional marketing system for Increasing your practice while you relax and focus on veterinary medicine?
  • Are you tired of paying $10,000.00, $15,000.00 even $20,000.00 to so called practice marketing and management experts that give you the same tired old ideas that haven’t worked in over a decade?
  • Are you ready right now to increase the number of veterinary clients coming to your office?

At Last, Here’s The Secret To Making Your Veterinary Practice Explode With More Top Quality New Patients. You Can Laugh At Your Competition When You Finally Learn How To Make More Money In A Week Than You Now Struggle To Earn All Month…

Dear Doctor,

Are you frustrated with the money you've been making in your practice lately?

I'm willing to bet that with all the “high volume/low cost -- mediocre quality” competitors you’re fighting with every day it’s become tougher and tougher to make a decent living.

You're probably working your tail off every day to see more and more patients...but with less and less to show for it every month (and only more of the same in sight).

What’s even worse is you have to go up against the massive pet superstores all using veterinary services as a “loss leader” just to get people into the stores to buy their overpriced pet food (that’s where they really make their money!).

Let me tell you a secret that may change your life:

Being a Good Veterinarian is Not Good Enough!

Yes, it’s true, just being good isn’t good enough these days. You’ve probably been taught that if you deliver excellent, caring service your clients will tell their friends and neighbors about you and beat a path to your door.

Right?
Wrong!

It’s simply not happening because of the incredible competition we’re deluged with everyday.

The sad truth is this...
Even The Greatest Veterinarian In The World
Will Struggle And Suffer, Even Go Broke Without
A Constant Flow Of Quality New Clients!

Aren’t you fed up dealing with the “phone shoppers” who are only looking to negotiate the cheapest deal they can find by calling around to 10 hospitals?

And haven't you had it with clients lured in by your low-priced "well puppy exams" who then decide to go to PetSmart™ for their distemper and bordetella vaccines?

No More! The quality clients you need are the ones who understand and value good veterinary medicine. Like the kind you could provide if you could only get these people to see the value in it.

So What's The Secret To Attracting All The Top Quality Clients You Want?

It's easy once you realize the most important knowledge you need is not about veterinary medicine -- it’s about marketing!

That's right, once you learn how to do it the right way, it’s like being able to write your own ticket.

In fact, marketing is more crucial than ever. It is the single, most overlooked and under-utilized asset in 99% of all practices I look at. And if you don't believe me, look around the profession --there are more veterinarians today, who are taking home less and working harder than ever for meager salaries.

This may disturb you... It May even make you feel sick.

You have so many degrees and honors. You've spent thousands and thousands of dollars on education and countless thousands more purchasing all your equipment and setting up your clinic...

But the good news is that finding, attracting and getting these quality patients is ridiculously easy once you understand how to do it. However...

Almost Everybody Is Dead Wrong About The Way They Try To Attract  New Clients

Most doctors I speak with will just follow what everyone else is doing. Almost every veterinarian I look at uses what's called "name-building" or "image" advertising. Image and name building is not what gets clients into your door to pluck down their hard-earned money for your services.

So if you keep following everyone else, you're flushing your money down the toilet on ineffective advertising and marketing.

Here's a shocker:
The doctor who markets their practice the best wins!

Why is that the truth? There are so many impediments and roadblocks…

Let’s think about this.

What are some of the forces against your expansion or even maintaining your practice?

·Superstores

·Other vets

·Self limiting concepts

·Staff does not want growth

·Hospital capabilities and capacity

·Technology

·People move

·Animals die

·Off purpose employees

·Poor service

·And a long list of others

To get clients to flock to your practice you need to start using results-only, super-responsive, emotional marketing like the kind I'll teach you.

In Fact, Let Me Give You Your First Lesson Now:
You’ve got to stop looking and marketing like everybody else

The only way for you to make a massive breakthrough is to use “different” marketing strategies designed to separate you from the competition.
Since everybody is promoting all the same things, what do you think happens? That’s right.  Your message (along with everybody else’s) gets tuned out by prospective clients. Your services become a commodity, no different than sugar or salt, only valued on price.

That’s why people think of this profession as just giving “shots.” Nobody has taken the time to educate what benefits and advantages the other services you provide mean to the client and their pets.

Now, notice I didn’t say what other services you provide because almost everybody gives clients a laundry list of services their hospital provides – but the one key element they neglect is the benefits to the clients. How do these services translate into a long healthy life for their beloved pet?  Answer that and you will establish VALUE in the client’s mind!

Now, I'm not saying that you become "unprofessional." What I'm trying to show you is most doctor’s marketing is so boring, dull, focused on their practice, their degrees, their nifty logo, etc... that people will not respond. Let me explain...

People only care about one thing:

“WHAT'S IN IT FOR ME?”

They don't care one lick about you, about your practice or that cute puppy in your yellow pages ad.

Clients don't buy veterinary services, they only want the benefits those services can give to them and their pets. The better you can show clients the advantage to themselves, the more likely you are to get their business.

This is a very important point. And once you realize this point, you're miles ahead of almost everybody else clamoring for more clients.>

But there's a caveat:

If you go on believing all the bull you've been fed over the years by other professionals then you'll never make the kind of income you deserve.  The junk about getting your name out and keeping your name in front of people -- its all pure b.s.!

That stuff won't work because it's never worked! What's more, all the fancy advertising agencies and practice management gurus can't grasp this fact.

You see, nobody else will show you the kind of hyper-responsive, non-traditional, but "ethical", direct marketing system, inside my overstuffed manual, called:

"107 Secrets To Quickly and Easily Double Your Veterinary Hospital in 6 Months Or Less"

It's full of things like:

  • Why you're sitting on a gold mine and how to start profitably mining your client files
  • The amazing secret to using small ads to get dozens and dozens of qualified clients to CALL YOU
  • How to get your clients to keep sending you a constant stream of money every month, like clockwork  
     
  • How to get loads of new referrals without resorting to nagging or trickery

How About We Dive Into Lesson #2:

Okay, let’s move on…
In the last bullet above I mentioned getting loads of new referrals without nagging or trickery. Let's talk for a moment about referrals.

I'm sure referrals and word-of-mouth are a substantial, dare I say important, part of your practice.

With that said, answer this question:

Do you have a formalized referral system in place? 

Most offices rely on referrals for somewhere between 20%-75% of their business. Yet these same offices give no thought whatsoever to having a system in place for referrals. A way to control word-of-mouth.           

You won't have that same problem again after applying my system.

My system shows you in painstaking detail exactly how to set up a formalized referral system like nothing you've ever seen.

The best part about referrals is how these clients come favorably predisposed to you. They'll typically want higher priced services and they usually will refer even more profitable clients to you.

In this Veterinary Marketing Magic Success System you'll get actual referral letters (all pre-done for you) and programs that will generate a waterfall of new found clients, eager for your veterinary services.

Not only will you learn how to get clients to hand you referrals -- but how about your colleagues?

I'll show you how to systematically increase your referrals from any professionals in your area. It's a method called "target farming" and the only thing you grow is your bank account.

What's more you'll also uncover:

  • Amazing secrets to leverage every activity you do. How you can do anything once and reap the benefits many times over
  • An easy way to use client newsletters that really drives clients into your office like crazy
  • How to tap millions of dollars of goodwill, that surrounding businesses and other professionals have spent years developing (a virtually unheard of secret)
  • How to reclaim "lost" clients using this simple reactivation technique

And Now That Brings Us To Lesson #3:

Did you realize your most profitable assets are your current and former clients? Most doctors never do, everybody is always so busy trying to chase after new clients that they neglect what they already have.

Discover The Fortune That Lies Hidden In Your Current Files!

You are literally sitting on a gold mine this very moment. Really, I mean it!

In fact, the fastest, straightest path to developing massive practice growth is consistently going after your past and current clients.

And you can start generating more work the same day you get the system with your existing patient base.

Your clients trust you. They have faith in your abilities and they like you. So wouldn't it make sense to become proactive, even "ethically" aggressive--in marketing to your existing clients?

You'll quickly find your easiest source of new profits, using this one idea. It's downright expensive to get new clients. While the cost of reaching your existing client base is almost nothing.>

So you've got to continually follow-up with your clients using letters, newsletters, and special events. All of this is laid out for you in easy to follow recipe-like steps.

Just keep in constant contact with your clients

But it can't be any mindless communications you would normally send out! It has to be self-serving for the client.

  • It has to be educational 
  • It has to be full of benefits
  • And, most importantly, it has to lead them to making the only rational decision they could possibly make -- to use your services.

“107 Secrets To Quickly and Easily Double Your Veterinary Hospital in 6 Months Or Less”

will show you step-by-step how to keep servicing your greatest asset --
your client base

You'll discover:

  • The totally risk-free way of adding new services and procedures to your practice without spending another dollar on equipment
  • How to use tiny ads to pull in qualified and quality clients who want the best service for their pet
  • How to avoid the 12 worst advertising mistakes most doctors make
  • How to market your services to people who don’t even own pets! (No, I’m not kidding. This secret alone will pay for your investment many times over.)   

That Being Said, Here Is Lesson #4 -- Advertising:

Advertising is probably the single, biggest area where most doctors will throw away vast sums of money (but you won’t once you start using my system!).

Actually, I want to share with you right now the secret that will instantly make you more money, the next time you run any advertising.

This tip is something not 1 doctor in a 100 understands about advertising.

Here's The Secret To Making Ads Pay:

Every ad must have a powerful headline to succeed! That headline needs to grab the attention of your ideal prospect and tell them

"Hey-- this is for you!"

Keep this in mind; people don't give a flying whatever about how great you are. All they care about is what's in it for them, what advantage or self-serving benefit you can offer them. So you need to telegraph that advantage in the headline or else they will never know!

Here's Another Secret About Headlines:

Great headlines do not happen by accident! They only happen because someone uses a powerful system for creating headlines. And the right headline can mean the difference between a handful of clients or a tidal wave of new clients coming through your doors.
The next time you glance over your colleagues' ads, or yours for that matter, pay careful attention to the headline.

You'll see almost every doctor who advertises thinks their name or the practice's name is the biggest benefit or advantage to clients. That's pure bull!

So, wouldn't it make sense to make sure your advertising is the most powerful it can be? The kind that really gets prospective clients to stop dead in their tracks and start reading. The kind that makes them want to respond to your ad.

In other words, the secret to making clients practically line-up and beg you for your veterinary services is simply using the right advertising.

If you just follow this one simple (but profound) tip you'll easily get 2,3, or even 10 times more prospective clients responding to your ads. And your ad costs the same amount no matter how many people respond, that makes advertising the...

Ultimate Financial Leverage

Let me explain. It costs you the exact same amount for an advertisement that pulls in 1 client, 10 clients or 100 clients.

By testing one ad against another you can begin comparing results. You will never have to guess what your clients want -- they'll tell you by their response to different propositions.

What's more, besides testing advertisements you should scientifically test everything.

Your goal is to achieve the highest possible result with the lowest risk. But most doctors do the exact opposite. When it comes to marketing, they throw money away on supposition and conjecture. I won't let you do that!

By testing ads, offers, propositions & prices you can try new approaches and ideas on a small scale before committing big dollars to anything. And the process is really quite simple, once you know how!

This is a reliable method to out produce anything you're currently doing. You'll never waste another dollar or another opportunity to grow your practice.

Testing is the only way to achieve continuous improvements. You'll simply be amazed at the results. Unless you're testing, you don't know how much better you can be doing.

That's just one of the many topics I cover in full detail in my comprehensive marketing manual. 

And here's a quick list of what else you'll find in,

"107 Secrets To Quickly and Easily Double Your Veterinary Hospital in 6 Months Or Less"

  • How to set-up a 24 hour “robot” that works 7 days a week who will separate the “phone shoppers” who are only interested in price from the top quality clients eager to pay for good medicine and treatments (This one secret alone can mean tens of thousands of dollars in your pocket)
  • How to have vendors and suppliers finance your marketing efforts (and be absolutely delighted to do it) 
  • The 7 Secrets to making your Yellow Pages ad actually produce results (your yellow pages rep definitely does not know these)
  • How to model successful businesses from other industries to make quantum leaps in your own practice
  • Why results are the only thing that counts and how to measure them
  • How to build your practice using layers and layers of successful marketing techniques with zero risk
  • 7 low cost/no cost ways to skyrocket your practice
  • Virtually unknown ways to get free advertising in any media you want; newspapers, magazines, TV, or radio
  • Why you must diversify and start producing multiple streams of profit for your practice
  • The right way to use testimonials to win over reluctant clients  (and the quick and easy way to get them using just one single page)
  • What photographs in brochures are really for

That’s just the tip of the iceberg - 
Here are some more jealously guarded secrets you’ll discover:

  • How to get current clients to physically drag their friends into your office
  • How to use free reports to get quality for clients to CALL YOU
  • How to quickly and easily create killer ads and those free reports, using a piece of equipment you already use
  • How to know which magazines and newspapers to run your ads in without spending a dime (this is easy insurance)
  • 4 elements that must be included in every ad or letter for maximum response
  • How to write letter that always get opened, read, and make clients come to you like a heat-seeking missile -- even if they've never heard of your practice
  • How to package procedures and bonuses to perk up profits 30%-80%
  • What is the single most important mind-set, which turns average income producing practices into wealth-building machines
  • How to pay pennies on the dollar for items you would normally pay cash for everyday
  • How to take advantage of other doctors’ failing practices and transform them into huge moneymaking cash cows
  • How to turn your marketing efforts on "auto-pilot" while you collect wads of profits
  • Why sending out a brochure by itself is a waste of money and much more...

...Any One Of These Strategies Could
Literally Shoot Your Profits Through The Roof!

Now, just imagine if you started making only a handful of these tactics work for you.

How much more money would learning these secrets mean to your bottom line?

And that's exactly what I'll show you-- how to use these marketing secrets in a way that never comes off as being pushy or obnoxious.

My proven system is a way for you to effortlessly explode your bottom line without risking big dollars -- without hiring extra staff -- and without investing in any more expensive equipment. Your waiting room will be bursting with new clients.

And the most amazing part of this marketing system is-- virtually nobody in the veterinary profession knows anything about this kind of marketing.

It's based on techniques pioneered almost 100 years ago when people realized that marketing and advertising should get results, not just get someone's name out.

This system is unlike anything you've ever been exposed to. You won't find this information reading trade journals, attending industry shows, going to seminars or from any course you'll ever take.

It's a completely unique system designed to optimize your profits and grow your practice beyond your brightest expectations.

When I say system, I mean it. You get scientifically tested ads, phone scripts, letters, everything you need for creating a fresh stream of new clients and ethically garnering the most out of your existing clients.

Before we go on, I'm sure you probably have some unanswered questions and concerns. So here are some of the most common

Q. "My practice is driven by word-of-mouth, all this "marketing" stuff isn't for me"

A. Yes, a great deal of your practice comes from word-of-mouth and it will continue to. One major focus of the system is to generate and help control word-of-mouth and referrals. There are many strategies and techniques in the system that you've never considered before that will accelerate your current referral sources.

Unless you shape word-of-mouth you have no control over what clients are saying. They could be talking about the great restaurant down the block from you or anything else. With this program you will get a true system for referrals and generating word-of-mouth.

Q. "Will all of this work for me in my part of the country? My clients are different."

A. People are people and they all respond to emotionally charged marketing, it just doesn't matter if you're practicing in a major city or out in the country. These marketing systems will work anywhere--guaranteed. The key factor is, you'll be using proven methods that work no matter what.

Q. "How long before I start seeing results with your system?"

A. Some techniques you'll see almost immediate results within 2 or 3 weeks. Others will take a little more time. Within a few months you will definitely see substantial results. But please understand if you don't apply any of these strategies, you won't see any results.

Q. "How much do these marketing methods cost to implement?"

A. The investment will vary from a couple dollars to a few thousand. Of course you'll begin with the strategies that you can afford first (while cutting your teeth on this system.) Then once you start seeing results, you can move on to the more expensive elements. But there's lots of no cost or low cost techniques included which generate tremendous results (14 to be exact).

Q. "You mentioned these marketing secrets are non-traditional, does that mean unprofessional?"

A. Almost everyone confuses "professionalism" in marketing with "professionalism" in practicing medicine. These non-traditional and unusual marketing methods are completely legal and ethical (they are never pushy, obnoxious or misleading).

Q. "I'm still skeptical, I've been burned before by buying newsletters, books, and tapes that never really helped my practice."

A. Well I can understand how you feel. I've also been burned by services and businesses that didn't deliver what they promised.  That’s why I’ve put together a complete system that works!  Time and time again.

This seems so simple, consider how much money is it worth to you if my system simply produced just a few extra quality clients per month. (I'm willing to bet it will be a whole bunch more once you begin using all my secrets!)

Do you realize how much profit this can generate for your practice?

Let's wrap this up...

The Veterinary Marketing Magic Success System™ contains absolutely everything you need to start generating lots and lots of top quality, moneymaking clients, almost overnight. Just about everything is already done for you (you just need to plug in your name.)

And if you tried doing all of this yourself, you would easily spend years and thousands of dollars trying to duplicate what I've assembled for you--and still not get the results I can give you.

There's no need to reinvent the wheel. Everything is ready for you, absolutely turn-keyed, and all laid-out for you step-by-step.

So what are other doctors saying about this system?

“I have interviewed many marketing firms.  The info you sent me thus far is the best I have ever received.  I have never hired any of the advertising agencies because I thought they were a bunch of rip-offs.  They all wanted to “evaluate” everything.  I did not want or need that.  I wanted implementation.  That is what you have provided at a fraction of the cost… Thank you.”

Dr. Norman L.-Kentucky

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“Amazing results- I was very surprised. All the ideas are great… It also inspired me to do co-op advertising with people I already refer with… I love Dr. Steve’s program. Lots of breakthrough ideas!”

Dr. Linda M.- New York

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“I have read all the material and am now using your methods.  It is proving to be extremely profitable.  My wife is a graphic designer.  She was skeptical at first but now she’s a believer in what you recommend.  I can’t help but laugh when I watch the competition doing all the “wrong” things. Your system works.

Dr. Malcolm E.- California

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Here’s the bottom line…

One Definition Of Insanity Is Doing The Same Things Over And Over And Expecting Different Results... that is wishful thinking docs - it just isn't going to happen!

You’ve got to do something different in your life to make a positive change for the better (unless you win the lottery) your financial future will never change doing what you’re doing now.

Decide Now To Start Generating More Income In Your Practice Day In And Day Out…

Only you can create the change that you want.  You are only as successful as You Decide to Be!

Which means that the best decision you can make is to order your
"Vet Marketing Secrets System™" ... Right now.

ORDER NOW!

Here Is What You Get

When You Order

"107 Secrets To Quickly and Easily Double Your Veterinary Hospital in 6 Months Or Less"

 The Ultimate Guide To Getting More Clients In A Month Than You Now Get All Year
(a $697.00 Value)

(includes 278 pages of money making strategies)

If you are one of the first 100 to order, you will also receive the following FREE bonus:
(***Sorry Now Only 42 Left***)

Fast Start Guide to Quick Profits - An easy method to get the ball rolling (a $147.00 Value - Yours FREE)

YOU GET THE VET MARKETING SYSTEM AND FREE BONUS (while it lasts)

FOR ONLY $67.00

NOTE: This product is a downloadable e-book. No physical products will be shipped. After you order, you will get INSTANT ACCESS to download the e-book and all the bonus reports onto your computer. The e-book format is adobe acrobat PDF, which can be viewed on Mac or PC.

Need Adobe Acrobat? Click Below

Click Below to Grow Your Practice, Your Bottom Line and Your Quality of Life FOREVER!

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