best clickbank store: Persuasive Article Writing Secrets

Persuasive Article Writing Secrets

"Get Your Hands On The Only Copywriting Course Available In The World Today Specifically Designed
For Article Marketers... Before Your Competition Does!"

Problem: You have learned the mechanics of Article Marketing but you have
no idea exactly how to write your articles to persuade people to take action.

Solution: Persuasive Article Writing Secrets... or PAWS for short. This
in-depth, fast paced and massively entertaining course goes deep into your
prospects psyche and shows you EXACTLY what motivates people to take
action.

Jam packed with powerful techniques, templates, hypnotic words,
psychological triggers... and maybe a kitchen sink or two, applying what you will learn in this course simply makes people want to Buy Your Stuff!

P.A.W.S.

Click Here to read a sample chapter, you'll be absolutely blown away!

Actual Testimonial,
I just want to thank your for P.A.W.S This is the most incredible training available, I have bought several e-books on the Internet to learn how to write articles for my business to no avail. P.A.W.S is chock full of everything I needed to finally start writing professional articles. Using The Article Writing Blueprint, The Involvement Templates, Paragraph Transition Templates, Resource Box Templates, Headline Modifiers Etc will increase my sales big time and I thank you for that.
The story format of this e -book is amazing, what a great way to learn, The story of Marcus and the old man is a pleasure to read and the story alone is worth the price. I never thought I could learn so much by reading a story.
David thanks for your hard work and time to create such a high quality and useful product, I know I will
profit from it.
D L Barnes

I'm not a big fan of long sales letters. However, they work so I'll make this as long
as possible for you, okay? Ha, just kidding!

I like short copy. I like writing articles that get organic search rankings and
practically close the sale before people ever get to money page. And why else
spend time writing articles if they do not persuade people to take action?

Most folks do though. They spend their valuable time writing articles that just are
not designed to influence people into doing what you want them to do... don't worry,
it is not your fault!

No one really teaches this valuable skill so how are you supposed to know how to
do it?

There are a lot of copywriting course out there that focus on long sales letters but
nothing on how to write persuasive articles... or at least there wasn't!

Look, all you have to do is read the testimonials on this page. They are
non-solicited and true... I'm not ruffling the feathers at the FTC with any false
testimonials, that's for sure!

Can you see the passion in these letters I receive from people each and every day
that are just absolutely blown away by this course?

Do I really need to add anything else?

Here is the bottom line. My course is one of a kind and people are so impressed
by all the information it contains that they feel compelled to write to me and thank
me for basically saving their Internet careers.

My book is a powerful force that will change the way you write your articles or web
content; that I will guarantee in writing for you my friend.

If you are an article marketer, create Squiddoo Lenses or Hub Pages or work with
blogs, you have to purchase this course. If you don't, your competition will be light
years ahead of you because they know an awesome resource when they see it and won't think twice about picking up their copy.

Just go ahead and click on the payment link below and you will have access to this
amazing course in just a couple of minutes from now. I promise you will absolutley
fall in love with it and quickly realize why your articles are not making sales like they should.

I'm going to put a synopsis of the course below so you can see just how much
information you will be receiving. Make sure you read some of the testimonials and
watch my video if you haven't already and then go ahead and buy your copy today.

Grab your 170 page copywriting course today for just $47

60 Day Money Back Guarantee!

TECHNICAL SYNOPSIS
Introduction
Well, this is kind of where the introduction is… Not much going on here save for my
plea that you read the whole book… You did do that, right?
_______________________________________________________________
_Chapter 1
Sets the scene for the story to unfold and introduces the main characters of the
story: Marcus, a newly married man whose wife lies critically ill in a medically
induced coma and a wizened old gentleman who we later come to know as “Ed”.
(Dr Edward Lowe, Consumer Psychologist)
_______________________________________________________________
_Chapter 2
This chapter introduces the concept of the number one rule in advertising and also
the concept that it is possible to influence the buying decisions people make by the
words they read or hear.
•        Getting into the customer’s head
_______________________________________________________________
Chapter 3
This section illustrates the point that you absolutely must understand: What it is your
customer wants from you.
Uses the article “Don’t Mess With Texas” to make the point that you need to
intimately know who you are selling to and need to “get inside their head” to
understand their motivation.
•        Don’t Mess With Texas! ( article)
_______________________________________________________________
Chapter 4
This Chapter introduces the concept that Internet Marketing offers the opportunity
of working at a time that suits you from any location in the world.
_______________________________________________________________
Chapter 5
Introduces the concept of the behavior of Internet Surfers and the brief amount of
time they stay on one site.
-Notes that every piece of information on the Internet is competing for your
customer’s time.
It explains the motivators of pain and pleasure in customer buying habits and the
need to understand the person’s exact problem.
Introduces the five steps of the “Article Writing Blueprint”
•        Statistics on surfing habits and spam mail
•        Pain, problem and predicament ( the 3 P’s)
•        Identifying the exact problem
•        Article Writing Blueprint ( 5 Steps)
_______________________________________________________________
Chapter 6
The typical reading habits of internet surfers are noted.
The Author introduces the mechanism that article writers use to make sales.
He also discusses the concept of using keywords and titles to attract attention,
and the importance of a powerful first paragraph
Discusses identifying the real underlying story you need to tell.
Explains the use of sensory commands or asking questions in the first paragraph
of an article and the use of “truth statements”
Explains the need to understand our objective, the target audience and have
knowledge of our product.
•        Only 15 % of surfers read every word
•        Concept of including active links
•        First paragraph is prime real estate
•        Nora Ephron’s journalism exercise
•        Quickest way to grab a reader’s attention
•        List of powerfully hypnotic openings
•        List of truth statements
•        Objective, target and product knowledge
_______________________________________________________________
Chapter 7
Clarifies why the need to know every detail about the product you will be selling,
can lead to the “curse of knowledge”.
Explains why it is vital to have a system of writing articles that makes your
message “perfectly clear’” to your reader.
•        Article on the ‘Curse of Knowledge’
_______________________________________________________________
Chapter 8
This is a short chapter that sets up the scenario of how the human brain “hates”
missing information.
•        “and opened the door to quite a scene”

Chapter 9
Explains the concept of how the human brain will seek missing information.
Introduces the concept of Clickbank and Ebooks.
Shameless plug to the 4 Day Money Making Blueprint 兒
Introduces the three things every marketer needs to do before beginning an Article
Marketing Campaign.
Further discusses identifying problems, pains and predicaments.
Explains the need to understand why the customer’s problems have not been
solved.
Discusses the way to provide the “light at the end of the tunnel” for your niche’s
problems
Introduces the concept of the Article Resource Box
•        Leaving something unsaid can keep your reader moving through your
article
•        Know your objective, audience and product
•        ‘Nicheing’ down to understand the “conversation”
•        Listening to the niche’s problems and why they still have no solution
•        Painting a clear picture of how your product will benefit your
reader
_______________________________________________________________
Chapter 10
Explains the benefits of the 4 day Money Making Blueprint and how it provides an
excellent background to Internet Marketing.
Discusses why an article title must have the relevant keywords in it.
Provides examples of techniques to make article titles stand out and provides a
list of “power words” to include in a title.
Expands on the need for a powerful opening paragraph and discusses the use of
psychological triggers.
Explains why there is the need to make effective use of questions in the opening
paragraph of the article.
Stresses the point that people do not like to be openly sold to
Introduces the technique of asking a question, giving the reader a promise and
appealing to their emotions
Discusses the Ezine Articles Directory, and the problem of appearing too
promotional when submitting articles to them
•        List of title “power words”
•        List of title “how to” words
•        Answering your reader’s “what’s in it for me?”
•        Using questions the reader has to answer
•        100% of decisions to read your article are made after reading the first
paragraph
•        Opening Paragraph Templates
•        Promotional Articles and Ezine
•        List of effective sentence openings
_______________________________________________________________
Chapter 11
Uses the character of Marcus to explore the composition of opening paragraphs
and the thought processes that accompany this
Discusses the use of persuasive and suggestive words (presuppositions), and the
use of multiple presuppositions
•        Marcus writes opening paragraphs
•        Introduction to presuppositions
•        Use of multiple presuppositions
•        Using fact statements to form presuppositions
_______________________________________________________________
Chapter 12
This is a brief chapter that introduces the technique of combining multiple writing
methods to create a single, powerful message. (Perfect Storm Marketing)
•        Perfect Storm Marketing
_______________________________________________________________
Chapter 13
Discusses the advertising technique known as “Inoculation Theory”
Explains the use of ‘warning, attack and strong defence’ in writing.
Notes how to use existing headlines to build a paragraph around, and the power of
using phrases in quotes
Gives examples of using headlines to build powerful opening paragraphs
Discusses how to turn a weak headline into a strong headline and supplies a list of
headline modifiers.
Explains how to get article copy ideas from the “Dummies” books and Amazon
Books (Notes that the titles of books cannot be copyrighted)
Introduces the concept of “why people buy”
•        Inoculation Theory in Advertising
•        Warning, attack and defence
•        Example” Who Else Wants to...”
•        Phrases in Quotes
•        Marcus constructs opening paragraphs
•        List of headline modifiers
•        Using Amazon and Dummies books
•        Book titles cannot be copyrighted
•        “How to Understand Why People Buy” by
H.E. Warren

_______________________________________________________________
Chapter 14
A brief story line chapter that underlines the futility of negative thinking
_______________________________________________________________
Chapter 15
Explains that people ‘buy on emotion not logic”
Discusses that people’s motivation can be driven by instinct wants and needs and
introduces motivation theory through “Maslow’s Hierarchy of Needs”
Introduces the concept that if we understand what level of need our product
satisfies, then we are able to target people on that level and not those below it.
Explains the 2 basic thinking patterns of “what’s there” versus “what’s missing”
Discusses the three general ways that people think; thinking in words, thinking in
pictures and thinking using their senses (kinesthetic)
Gives advice on the use of forums to understand how people in a particular niche
feel.
•        People buy on emotion not logic
•        Malsow’s Hierarchy Of Needs
•        Determining which level of needs a product is aiming to satisfy
•        Is your glass half full or half empty?
•        List of kinesthetic feeling/texture words
•        List of visual commands
•        List of words for auditory learners
•        Go to the forums of your niche
_______________________________________________________________
Chapter 16
Introduces the concept of people having “mental movies” inside their heads about
how life should be, and that getting into their head could influence their buying
actions.
•        The ‘mental movie’ of the bride-to-be who had gained weight
_______________________________________________________________
Chapter 17
Continues to clarify why people buy on emotion, and then justify their decisions with
logic.
Explains how buying ‘is an emotional experience,’ and that the buyer has
expectations of the experience that must be met
Clarifies the point that when we write articles, we have to write copy that puts our
reader in the right state of mind to buy.
•        Story of Buying a Canon Printer and the sales boy’s indifference
•        Creating a written environment to influence the reader
_______________________________________________________________
Chapter 18
Explains how story telling is a vivid communication medium and details how people
process stories in their brains. People do not think in pictures.
Discusses how it is possible to move people from point A to point B because the
human brain simulates what is happening in the story. This makes it possible to
influence their buying behaviour.
Introduces the concept of simulation types, outcome simulations, and event
simulations
•        Discussion of studies on how people understand stories
•        Discussion on outcome and event simulation
•        Articles can tell stories to influence readers to do what we want them to
•        Mental simulation is next best thing to actually being with the prospect
_______________________________________________________________
Chapter 19
Discusses the concept that an article with the same premise, can be written many
times over, in many different ways
This chapter uses Marcus to mentally review the techniques explained so far and
touches on the use of presupposition and embedding commands
•        Reference to presupposition and Embedded Commands
_______________________________________________________________
Chapter 20
This chapter reinforces that an article must influence the way the reader feels to be
effective.
Discusses the use of embedded commands in more detail
•        List of words that invoke emotions
•        Embedded commands
•        Samples of ways to use embedded commands
_______________________________________________________________
Chapter 21
Introduces the use of ‘Linguistic Binds’ in an article to further persuade people what
to do to solve their problem
In particular the Author refers to two specific types of linguistic bind that are
relevant to effective article marketing.
•        Introduction to linguistic binds
•        Linguistic bind technique using fact statements
•        Linguistic bind technique using comparative alternatives
_______________________________________________________________
Chapter 22
Introduces the concept of understanding the literacy level of our audiences
Importantly, it may be necessary to “dumb down” article copy to suit our target
audience.
Discusses using simplicity in article copy so that it reaches the greatest number of
readers
Explains a simple technique that keeps the reader interested so they move from
the opening sentences of the article right through to the resource box
•        Sample article by Ed on the US literacy level
•        Link to video by Dr Flesch on evaluating audience grade Level
•        Ask a question(or make a statement) and answer it using as few words as
possible.
_______________________________________________________________
Chapter 23
Continues to discuss the way a question followed by a short answer keeps the
reader moving through an article.
Defines the 8 methods that make the reader transition through the article body
These are; continuation of thought, authority, asking a question, tell a vivid story,
use a sceptical slant, play reporter, tell what everyone else is saying, and using a
short question and answer.
•        The 8 techniques to ensure your reader moves through your article
______________________________________________________________
Chapter 24
Introduces the ‘Gap Theory”, and the technique of arousing curiosity to keep the
reader’s attention.
•        Robert Cialdini’s observation on keeping someone’s attention
•        George Loewenstein and Gap Theory
•        How to create effective gaps in your writing
_______________________________________________________________
Chapter 25
Discusses the “feel, felt, found” response.
•        Feel, felt and found response
_______________________________________________________________
Chapter 26
Explains how the human brain thinks best with concrete as opposed to abstract
concepts
Emphasises the need to always let the reader know there is a way to solve their
problem. Reviews the foundations of the basic article blueprint
•        Concrete vs Abstract concepts, and how our minds think
•        Review of the 5 points in the Article Writing Blueprint
•        Killer Openings 2nd paragraph
_______________________________________________________________
Chapter 27
Explains why articles are not a performance for the reader’s entertainment.
Emphasises again, the need for proper research before the article is read
Gives a reminder to always think as if “in the prospects shoes”
Introduces the Law of Reciprocation. Discusses the need to put a value on your
time
•        The goal of article marketing is to lead to a sale
•        Kirby vacuum cleaners and the Law of Reciprocation
•        If your reader does not click your link you have failed as a salesperson
•        Time is a valuable commodity
_______________________________________________________________
Chapter 28
Uses the character of Marcus to write a draft article in the relationships niche
Discusses how to properly format a resource box and gives examples
•        Draft Article by Marcus on fixing a broken relationship
•        The Involvement Device
•        The resource box is where you tell your prospect which action to take.
•        Samples of effective resource boxes.
•        Why you should not use your name in your resource
box
_______________________________________________________________
Chapter 29